Marketing/Ecommerce Research

Email marketing metrics report

Michael Bloch — Thu, 20 Nov 2008 09:17:11 +0000

MailerMailer recently released it’s bi-annual email marketing metrics report with some interesting statistics on subject line length, open and click rates.

Web ready graphic design

Michael Bloch — Tue, 18 Nov 2008 09:15:58 +0000

If you’re a graphic designer, how web savvy are you?

Nearly 80% shop online

Michael Bloch — Mon, 17 Nov 2008 09:25:44 +0000

According to Nielsen Online, 79% of US consumers have made an online purchase in the last 6 months.

Host zapped, spam drops globally

Michael Bloch — Sat, 15 Nov 2008 08:41:02 +0000

It’s often said that relatively few parties are involved with the majority of the world’s spam - that is the spammers themselves and the hosting services who harbor them (where botnets aren’t involved). A US web host recently had its plug pulled for its alleged spam friendly practices - and the resulting drop in spam [...]

Spam conversion statistics

Michael Bloch — Fri, 14 Nov 2008 11:12:32 +0000

I’ve always been curious about spam response rates - here’s some interesting stastics from a “controlled” spam campaign.

Thrifty Generation X shoppers

Michael Bloch — Tue, 11 Nov 2008 09:54:45 +0000

Now we’re talkin’ bout my generation (apologies to The Who); those people born between 1965 - 1981. We’re up to our eyeballs in debt it seems, so we’re looking for a bargain.

Aggressive SEO companies

Michael Bloch — Mon, 10 Nov 2008 09:39:41 +0000

“You clearly need a little more education on SEO Mr. Bloch”. I remember being told this by an overpriced SEO company a few years back. It sprang to mind recently when reading about a few site owners who have been harassed by aggressive SEO companies.

Free shipping still a favorite

Michael Bloch — Sat, 08 Nov 2008 09:40:05 +0000

Hope springs eternal they say and many online retailers, armed with a fistful of marketing strategies, have chosen to take an optimistic view of the holiday shopping season ahead.

Content reproduction & nofollow

Michael Bloch — Fri, 07 Nov 2008 09:34:30 +0000

If you offer content for reproduction, what is your “nofollow” tag policy? If you don’t have one, you may be losing search engine ranking kudos.

Search marketing statistics 2008

Michael Bloch — Wed, 05 Nov 2008 09:01:27 +0000

Looking for some interesting snippets of info to liven up your next dinner party? Nothing says Mr. (or Mrs. or Ms.) Popularity more than a hatful of search marketing facts and figures!

Outbound links don’t suck

Michael Bloch — Tue, 04 Nov 2008 09:29:30 +0000

Some web site owners are very hesitant to publish links to other sites from their own - and they might be doing themselves a disservice.

Online layaway service

Michael Bloch — Sun, 02 Nov 2008 10:13:07 +0000

It works well in the world of bricks and mortar, so why not online? Here’s a brief look at a layaway (or layby as we call it in Australia) service for online merchants.

Australian government to censor web

Michael Bloch — Sat, 01 Nov 2008 10:48:05 +0000

While Google, Microsoft and Yahoo are moving towards safeguarding online freedom of speech and privacy, the Australian government is preparing to block “undesirable” online content from reaching Australian users.

Traffic to retail sites down

Michael Bloch — Fri, 31 Oct 2008 08:45:50 +0000

Is your traffic down on last year even though your search engine rankings are still solid? While it may not put bucks in the bank; if yours is a retailer site, you can rest assured you’re not alone.

Free site search

Michael Bloch — Thu, 30 Oct 2008 09:09:19 +0000

Web sites are like rabbits in the sense that pages tend to grow in numbers very quickly. For example, this site was originally just a few pages with links to resources for my clients, but over the years it’s grown to over 1300 on the main site.

The death of blogging?

Michael Bloch — Mon, 27 Oct 2008 08:37:11 +0000

A writer for Wired recently offered some interesting advice about blogging. “Don’t. And if you’ve already got one, pull the plug.”

SMS vs email marketing

Michael Bloch — Sat, 25 Oct 2008 09:14:29 +0000

For years now, marketing via mobile phones has been “the next big thing”. Looks like it may remain in limbo for a while longer according to this recent survey.

Holiday shopping forecast update

Michael Bloch — Thu, 23 Oct 2008 07:10:14 +0000

In keeping with the general messages of gloom and doom, the online world is not looking as sparkly in terms of sales growth this holiday season according to forecast updates just out. But let’s keep this in perspective.

Credit card fraud sting nets 56

Michael Bloch — Wed, 22 Oct 2008 07:22:46 +0000

The FBI and international law enforcement agencies recenty provided details on a sting operation that resulted in 56 arrests in relation to credit card fraud.

Guys and the Internet

Michael Bloch — Tue, 21 Oct 2008 08:05:36 +0000

A survey of over five hundred males aged 18‐34 who access the Internet at least once per month has found that 69% say they can’t live without the Internet.

Articles you may have missed

Michael Bloch — Mon, 20 Oct 2008 09:38:30 +0000

In case you only keep up to date on what’s new on TTB via the RSS feed, here’s a listing of ecommerce and marketing articles that have been published or updated on the main site in recent months:

Online ads to weather crisis?

Michael Bloch — Sat, 18 Oct 2008 09:40:22 +0000

A recent survey of over 600 advertising professionals has shown many executives have already altered budgets to take into account the current financial crisis. There’s bad news of course.. but also some good news.

Major spam gang busted

Michael Bloch — Fri, 17 Oct 2008 09:44:27 +0000

Noticing less spam in your inbox recently? You *might* do soon as the FTC has announced the recent apprehension of key players in a major spam gang.

Image copyright issues

Michael Bloch — Thu, 16 Oct 2008 09:56:40 +0000

I was reminded today of just how expensive it can be to “borrow” images without permission.

Entrepreneurs escaping poverty

Michael Bloch — Wed, 15 Oct 2008 08:29:54 +0000

For a bit of inspiration when I have a case of “poor me”, I turn to the amazing story of a 70 year old business owner named Joyce who works a quarry - and the stories of thousands of other entrepreneurs like her who are clawing their way out of poverty.

2008 blogosphere statistics

Michael Bloch — Mon, 13 Oct 2008 08:51:48 +0000

The line between a blog and a mainstream media site are blurring, but one thing’s for certain; blogs are here to stay. So how are bloggers making cash and how much are they making?

Couponing for the holidays

Michael Bloch — Sat, 11 Oct 2008 08:54:15 +0000

Coupons have been gaining popularity for a while now, but recent global economic events will make them an even more powerful sales tool; particularly with the holidays coming up.

Analyst urges Google to do evil

Michael Bloch — Fri, 10 Oct 2008 08:17:23 +0000

I was reminded today why I don’t play the stock market (aside from the recent crash) and of my general distaste of many that do.

Blog action day - get involved

Michael Bloch — Thu, 09 Oct 2008 09:19:42 +0000

Got a blog? Help to make a positive difference in the world by getting involved in Blog Action Day.

Every move you make..

Michael Bloch — Wed, 08 Oct 2008 09:28:42 +0000

Some high fallutin’ execs of a company being helped by the USA government’s Wall Street bailout got their just desserts online yesterday when they were busted for spending a ton of cash on a recent sabbatical.. and my, didn’t word spread fast.