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Ecommerce / Web Marketing Ezine
September 30 2002

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Greetings all,

Another month down and I guess it's only a matter of days before the "silly season" promotion begins. I'm all for advertising upcoming events, but Xmas notifications seem to arrive a couple of days earlier each year...

Welcome to our new subscribers, please feel free to forward this ezine to those who may benefit from the information...

Contents:

Site and Internet news

  • Wireless and Internet Growth Forecasts

  • Google launches News search

  • Hiding your email address from email harvesting software

  • Free JavaScript resources on Taming the Beast.net

Article Summary - Customizing web content to location

Article Summary - Flash in the Pan (revised article)

Article Summary - Web Marketing & Affiliate Programs - working with merchants

Site and Internet News

Forecasted Wireless and Web growth.

I came across an interesting report summary from a respected industry resource, and while the information is around 6 months old, it's still very interesting and demonstrates the continued rapid growth of the World Wide Web and associated technologies.

According to the Computer Industry Almanac, the total online population is set to double by the end of 2007 to over 1.4 billion users, with the most rapid growth experienced in Asia, Latin America and parts of Europe. Added to this staggering amount of people surfing the 'net in it's various forms, it is estimated that by the end of 2007, over 56 percent of people will access the Internet via cell phones and PDA's.

The wireless revolution is still in its infancy, and like the original tentative steps of the World Wide Web, the technology involved is fraught with problems, but many fortunes will be made and lost in these short years ahead by forward thinkers and entrepreneurs riding the wireless wave.  Will we see a repeat of the incredible boom/bust environment of the traditional WWW applied to the wireless revolution. Yes, I think we will, greed has a terrible habit of creating selective memory. 

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Google launches news search

Google has expanded it's suite of services to included a fully automated fresh news search & spidering system that regularly checks over 4000 news sources around the planet. 

So, how does this benefit those involved in the web development and marketing industry? Google has categorized their news search to assist with the refinement of results provided to users.  For those involved with web development, there's specific categories for business and science/technology - it's a very convenient way to keep up to date with current trends in this rapidly changing online world.  It's a great addition to their suite of services and Google News is updated continuously throughout the day - it's already saving me a great deal of research time! See it in action here:

http://news.google.com/ 

Quick Tip - Stopping Email Harvesters

You've probably heard me moan and groan on many occasions about the hundreds of spam and email virus messages we receive every day.  A great deal of our current email woes could have been avoided if I had implemented a simple snippet of JavaScript that scrambles the email address in the source code - where email harvesting software does it's dirty work.

Sample Javascript:

<script language="Javascript">
<!--
var name = "michael"
var domain = "tamingthebeast.net"
document.write("<a href='mailto:" + name + "@" + domain + "'>")
document.write(name + "@" + domain)
document.write("</a>")
//-->
</script>

(If you are going to use the script above, ensure you copy it to Notepad first)

Email harvesting software has become the best friend of every idiot in the world who believes that by collecting 30 million email addresses and then firing a message regarding the virtues of breast enhancement cream at them, they will become overnight millionaires.  

An email harvesting program is the Darth Vader of Search Engines.  The idiot (I mean operator) of the software only has to point it at a web site, click "Go" and the software will send out a spider to index all pages, searching for mailto: strings in source code that indicate an email address. Then, to add insult to injury, the software will follow links on the site to other sites and repeat the process.  Not only does it result in a healthy swag of email addresses for the idiot, damn, I mean operator, but the owner of the web site may also have to wear an increased bandwidth bill as the harvesting software attempts to call any page on the site that can somehow be reached through following links on the index page. 

Most of these email harvesters will also leave a footprint of a popular browser, and that makes it difficult to ban them from your site using the robots.txt file. For further information on banning specific spiders  from your site, view: 

http://www.tamingthebeast.net/ articles2/search-engine-spiders.htm 

So, now all I have to do is find the time to change 300 pages, implement a whole new set of email addresses and we'll be spam free again ;0). Guess I'll just keep hitting that delete button for a while...

If you want to add subject lines, cc addresses etc to your anti-spam email link, I came across a great free online generator here:

http://willmaster.com/possibilities/ demo/aelgwase.html 

Free Javascript resources on Taming the Beast.net.

If you're looking for free copy and paste javascripts and code generators, take a trip out to our free code library. You'll find everything from mouseover scripts, to date and time functions and some very interesting (if somewhat annoying) screen effects. Also included are bookmarking, redirect and slideshow scripts.

View our free javascript code generator section here:

http://www.tamingthebeast.net/ scripts/freejavascripts.htm 


Article Summary - Customizing web content to locality

Making web site visitors feel at home is an important part of successful online selling. Learn how you can customize your content for free by implementing a couple of lines of script! View:

http://www.tamingthebeast.net/ articles2/location-marketing.htm  

Article Summary - Flash in the Pan (revised article)

Considerations before implementing flash elements and an update on search engine compatibility and Flash - some good news for developers! View:

http://www.tamingthebeast.net/ articles/flashinthepan.htm 

Article Summary - Web Marketing & Affiliate Programs - working with merchants

Making the most from the merchants who advertise on your site. Closer collaboration = increased profits.

http://www.tamingthebeast.net/ articles2/affiliates-merchants.htm 

That's about it for this edition of our ezine. We appreciate your feedback and ideas so be sure to drop us a line if there's a subject you would like to see us cover or another feature that you would like to see on our site!

Regards,

Michael Bloch & Katherine Tyndale
Taming the Beast - Established 1995
michael@tamingthebeast.net  
kathy@tamingthebeast.net 
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