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Ecommerce / Web Marketing Ezine
October 21 2001
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View the TTB Ezine Archive
Taming the Beast Ezine - October 21 2001
Contents:
A note from Michael and Kathy
1. Online News - where to get it!
2. Article Summary - To frame or not to frame
3. Article Summary - Buying Web Traffic?
4. From the Archives - Reassuring your visitors
Closing Notes and contact details
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October 21 2001
Greetings All,
Welcome to another issue. Noticed a few display glitches on Taming the Beast.net lately? We apologise for this. We are currently carrying out a major revamp of the site which should be ready for release by December. Taming the Beast.net Version 2 will be slicker, easier to navigate - but without losing it's personality or range of free resources! Site traffic has grown rapidly, especially over the last month, which has spurred us on to making a number of improvements (yet to be revealed) to make your visit more enjoyable and rewarding.
In this fortnight's offering, we'll take a look at some of the best sites on the net for catching up with the latest in world events. With so much secrecy going on in regards to recent events, it's good to get a balanced view on the situation by consulting a variety of sources.
This fortnight's ezine also contains summaries of the latest articles on Taming the Beast.net which deal with the issues of paid traffic and framed sites. We hope you find them useful.
Many other articles are available from our site, free for reproduction on your web site or ezine. The article index can be viewed at:
http://www.tamingthebeast.net/articles/ articlemain.htm
Please forward this newsletter on to those who you feel may be interested in the subjects discussed. If you have received this in error, we apologise, and by replying to this email with the word "unsubscribe" in the subject line, we'll remove you from our list promptly. To those of you who have subscribed, we assure you that your email address will not be distributed to any other party for any reason, in accordance with our privacy policy.
Michael and Kathy
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1. News - where to get it!
With the continuing crisis comes a need to be informed. How did all this start? Where will it end? Most of us are now aware that the situation is bigger than just the U.S and bin Laden. To limit your sources of information may also limit your understanding of the complexity of the issues at hand. Here's a number of sources we've been using to keep up-to-date. Please note: the opinions expressed on these sites are not necessarily our own.
http://www.cnn.com - CNN's site
United States
http://www.abc.net.au/news/newslink/ default.htm
An Australian site, but seems to have accurate updates quicker than most
http://www.jpost.com
The Jerusalem Post - an Israeli view
http://www.palestinedaily.com/
Palestine Daily
http://www.jang-group.com/thenews/ index.html
The News International Pakistan
http://www.thejakarapost.com
Jakarta Post - Indonesia's major source
http://www.islam.org
Islamicity - Regular updates from an Islamic point of view
http://www.afghan-web.com/aop/ today.html
Afghan Web - Updated daily. Round-up of articles from various sources from the Middle East and around the world
http://www.reuters.com
Reuters International
http://news.bbc.co.uk
British Broadcasting Corporation
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2. Article summary - To Frame or not to Frame...that is the question
What are frames? What are the benefits? What are the negatives? Is it true that search engines won't spider a framed site?
This article looks at the pros and cons of framed sites and some alternatives to using frames which will allow for easy global updates. Some useful resources are also listed for those who do implement frames and wish to address issues such as search engine friendliness.
Read the article:
http://www.tamingthebeast.net/articles/ framesnoframes.htm
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3. Article summary - Buying Web Traffic - Some considerations.
Is 'buying' web traffic economically viable? This article examines the different options and issues pertaining to paying for visitors. It's well worth a read before you spend your advertising cash!
Read the article:
http://www.tamingthebeast.net/articles/ buywebtraffic.htm
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4. From the archives - Reassuring your visitors
The Internet is a now a tangled web. There are many dark alleys and dangerous places. The average surfer is becoming more and more aware of "little nasties" such as web bugs, email taps, invasive web site monitoring -the list goes on. (There is an excellent article by Richard Lowe on web bugs, I recommend that you read it.)
How can you reassure your visitors that you have good intentions?
One way is with the introduction of a Privacy Statement. It is a declaration to your visitors about what your site contains. The privacy statement also declares what type of information you gather from your visitors and how you use it.
If you have read a Privacy Statement, you may feel that you need a team of Californian lawyers and a huge bank balance to draft one! Actually, you can make them up free of charge using a number of generators available on the web. The generators take you through the process, step by step, with explanations of the various sections that you should complete.
You will be asked to supply the following details:
- Type of data collected from hit counters and server logs (and why)
- The use of cookies on your site (why you use them)
- How you secure the information that you gather (is it stored on the server etc.)
- Public forums and discussion boards (warn visitors about revealing personal information)
- Advertising arrangements (do your advertisers use cookies with their banners?)
- Whether you have external linkages from your site (many visitors don't realise that they are clicking on an external link until they have been redirected)
- Options for visitors to unsubscribe from lists.
- How visitors can contact you
If you are able to collect the above information before beginning the statement generation, it will make the whole process a great deal more efficient.
It will take approximately 30 minutes to an hour to complete.
A privacy statement not only puts your visitors mind at ease, but also adds professionalism to your site. A reassured visitor is more likely to purchase something from you.
Please note, a privacy statement is a legal document - think carefully before implementing one.
The following are a couple of reputable sites where you can generate your own Privacy Statement, free of charge:
http://cs3-hq.oecd.org/scripts/pwv3/ pwhome.htm
http://privacy.linkexchange.com/
Michael Bloch
michael@tamingthebeast.net
http://www.tamingthebeast.net
Tutorials, web content and tools, software and community.
Web Marketing, eCommerce & Development solutions.
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Copyright information....If you wish to reproduce this article, please acknowledge "Taming the Beast" by including a hyperlink or reference to the website (www.tamingthebeast.net) & send me an email letting me know. The article must be reproduced in it's entirety & this copyright statement must be included. Thanks. Visit www.tamingthebeast.net to view other great articles FREE for reproduction
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Well, that's all for this Taming the Beast update. We appreciate your support and the next time you visit, take the time to fully explore the site as it is expanding rapidly. We are very open to feedback, so please don't hesitate in contacting us.
We hope that life is treating you kindly. We hope for a better world.
Regards from Australia
Michael Bloch & Katherine Tyndale
Taming the Beast - Established 1995
michael@tamingthebeast.net
kathy@tamingthebeast.net
www.tamingthebeast.net
Tutorials, web content and tools, software and community
Marketing, eCommerce and General Training Services
To subscribe to this newsletter, simply send a blank email to subscribe@tamingthebeast.net
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