Ecommerce / Web Marketing Ezine
23 February 2002
- A note from Michael and Kathy
1. Associate Spotlight - WPDFD.COM
2. Article Summary - Internet Marketing, Site promotion and Etiquette.
3. Article Summary - Australian eCommerce - b2b yet 2b?
4. From the archives - The great Internet advertising debate (full article)
- Closing Notes, subscription and contact details
February 23 2002
Welcome to our newest subscribers!
Did you experience any fluctuations in web site traffic while the Olympics were in full swing? We hope it didn't effect your online businesses negatively. While we didn't experience any real traffic loss, we did notice that the hourly demographics changed considerably with a great variation in spikes and troughs!
In this week's ezine, we review our articles published during the last fortnight. One article I am sure won't make me too popular on the Australian B2B scene - but them's the breaks! If you are an overseas B2B provider, this article provides a few small insights into the great opportunities that exist in online Australia. The other article published in the last fortnight is an introduction to my new series - CCS (Common Courtesy Strategies) - Good manners shouldn't be a thing of the past, even in the cut-throat world of Internet marketing!
This week's "From the Archives" article deals with the great web advertising debate. Should the Internet be free of advertising? Why?
Many articles are available from our site, free for reproduction on your web site or ezine. Subjects covered include Web Design, Internet Promotion and Marketing, Security and of a general cyberspace related theme. The article index can be viewed at:
Don't forget to check out the other great resources on TTB! We're adding new tools and tutorials on a weekly basis!
Please forward this newsletter on to those who you feel may be interested in the subjects discussed. Unsubscribe details at the end of the newsletter.
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TTB ASSOCIATE SPOTLIGHT - WPDFD.COM
Joe Gillespie's Web Page Design for Designers is a site dedicated to the graphic design and creative aspects of Web design. It is suggested or required reading in many colleges, univerities and organisations across the World. Click below for Joe's definitive guide to graphic design on the Internet!
2. Article summary - Internet Marketing, Site promotion and Etiquette.
With so many cutting edge marketing and promotion methods coming into practice these days, it's easy to forget the basics. A few good manners go a long, long way - an old concept but very applicable to modern Internet marketing and web site promotion strategies.
Introducing my new soap-box - the "Common Courtesy Strategy (CCS)" series!
view the tutorial here:
NEW AFFILIATE PROGRAM VIA TTB!
Did you know, that in the year 2001, there were in excess of over 280 Billion PAID SMS messages sent worldwide - this includes cell phone ring tones and picture messages! This year the prediction is an annual growth rate of between 30% and 150% depending upon the country!
Share in the profits of this booming industry! Anyone who owns a cell phone is a potential customer. Full marketing support is provided and this affiliate program would integrate well into most existing web sites. If you don't have a web site, a free web page to promote the service will be provided. We are using this service ourselves and have been blown away by the great service offered!
For further details:
Don't hesitate in contacting us if you have any questions about the program or service.
3. Article summary - Australian eCommerce - b2b yet 2b?
We are an Internet development and marketing consultancy currently based in Adelaide Australia, and if you believe what you read in the local media, it would seem that ecommerce in this country is alive and well. Perhaps that is the case, but when it comes to locating competitive ecommerce resources and b2b development services in this country - it's a totally different story.
Now, I don't expect this article to win me many friends in Australia, but it's not intended to. It's a wake-up call... and for overseas b2b service providers, this article should make one thing scream through your minds - opportunity!
View the full article here:
3. From the archives - Web Advertising Issues
What happened to the World Wide Web?
The answer is at the end of the article........
One of the most common debates around is over web advertising.
Some sites that you visit have so many animated banners that it looks like a shooting gallery! Others will throw up 20 windows of ads when you try to exit the site. I call these tactics "scumverts". I know of a number of people who have stopped using the World Wide Web due to scumvertising. Some say, "The Internet should be free of advertising!"....
.... pardon? Why?
The very nature of life on this planet is dependant on advertising. A pretty big statement for me to make, so here's a simplified justification:
In the animal world, the strongest survive. The most aggressive, the most brash of the species will have the tendency to be most successful in reproduction.
In the plant world, some plants use elaborate ornamentation to assist in their reproduction. Some flower perfumes are so strong, they can be detected from miles away which attracts the necessary insects to assist in pollination.
In the world of business, those organisations who attract the most paying customers grow. The ones that hide their candle under a bushel, no matter how good the product or service is, will die. Successful businesses advertise. They use the World Wide Web to do so. They pay others to display their ads which creates income for thousands of web masters. The ads also generate competition amongst businesses. The victor in the competition gains sales. The sales generate employment. The competition leads to lower pricing and refinement of product.
OK, so the comparison is taking it to the extreme; but we seem to be living in a society of rampant consumerism, where we want everything for nothing if we can, and we want it now. If it wasn't for advertising, such as seen on the World Wide Web:
- my computer would have cost more and I probably wouldn't have it
- the commercial software on my computer - as above
- my internet connection - as above
- freeware would not exist in the levels available today
- I may not be able to afford to offer as much information as I do to others - for free
Without advertising on our sites, the World Wide Web would be elitist - available to only the rich, the government and academia. The Internet and the World Wide Web, while having it's pitfalls as any human system does, is probably the best thing to happen to our species in a very long time. And it has been on the back of advertising that the WWW has grown at the phenomal rate it has.
In stark contrast, my dreams of the perfect world dictate there would be no need for advertising as money would not exist - but in my perfect world there would also be no need for computers. I love the Internet, and computering in general, but I would trade it in any day for a world without crime, pollution and crowding. The Internet has provided me with a living, computers helped me to emerge from the gutter and to learn to exist in our society. I now not just survive, I thrive. It has allowed me to communicate my message to an audience of thousands, and to learn many valuable lessons in life from others.
The World Wide Web is slowed down by advertising you say? Yes, that's correct. But not as slow as needing to leave my premises to go to the library to carry out research. It's not anywhere as near as slow as using the postal service to deliver documents.
Internet connections are too expensive - Yes, there is still more room for improvement. But it's not as expensive as calling Interstate or International via the telephone to get technical information for products; and at least you can print out your results straight off the screen. Connectivity equipment, telecommunications services and Internet access has dropped incredibly in price over the last 5 years. How have these price drops occurred? As a direct result of advertising. Think about it based on the model I mentioned earlier.
There's too much clutter on the 'Net and it's hard to find anything - I agree totally. I believe we will see the 'Net cleaning up in the years to come - not through government intervention, but through market forces. In the meantime, think about this - when you first drove a car, did you know how to drive it? No, you had to learn. The Internet is the same deal, learn how to use it properly and it will serve you well. Like in driving, the Internet is full of obstacles. As we learn to drive, we acquire the knowledge of avoiding those obstacles to assist us in arriving at our destination safely.
Our inboxes are full of spam - Go check your letter box, or turn on the T.V. Much the same there. We have free-to-air T.V. because of advertising. Public T.V. is usually paid for from the pockets of taxpayers. Spam mail can be minimised, learn to drive "the car" and you'll find out how. There are some articles on our site regarding spam reporting.
While I condone web advertising, I do believe we need to become more responsible in how we advertise. Scumvertising is out - responsible representation is in. Consumers are not stupid, and while they may be bitten once or twice, they learn.. and they remember!
I have heard many misquote about the original intentions of the Internet. The fact is that it was a cold war initiative - a computer network designed to survive a nuclear attack. The World Wide Web which sits on top of the Internet was not designed to be a free show. In the words of Tim Berners-Lee, the inventor of the World Wide Web, from his book entitled "Weaving the Web":
"Buying books from Amazon.com and stocks from E-trade is not all there is to the Web. Neither is the Web some idealised space where we must remove our shoes, eat only fallen fruit, and eschew commercialism."
The intention of the Web was never (as some have romanticised and I originally thought myself) to be a free ride. The fact that I can obtain the information I need and communicate with others 24/7, partially subsidised by me viewing annoying ads, is a small price to pay for the world it has opened up.
And remember, governments don't run countries - big business does.
So, in answer to "What happened to the World Wide Web?"....
- We are all consumers of the products of this money driven world.....
- It is up to us to change the face of the Internet..............
- But first we'll need to change the world.
Exit Popup Anxiety Disorder:
The gentle art of making enemies:
Back Button Blues
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Well, that's all for this Taming the Beast update. We are very open to feedback, so please don't hesitate in contacting us.
Regards from Australia
Michael Bloch & Katherine Tyndale
Taming the Beast - Established 1995
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