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Ecommerce / Web Marketing Ezine
August 12 2001

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Taming the Beast Ezine August 12 2001

Contents:

A note from Michael and Kathy

1. Code Red II damage
2. Free full version antivirus software available for download
3. Article summary - Web Development Employment and Projects
4. Article summary - Promotion and Credibility
5. Looking for web development work?
6. TTB receives "Golden Web" Award
7. From the Archives - The gentle art of making enemies

Closing Notes and contact details

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August 12 2001

Greetings All,

Welcome to another issue. Code Red II has created a fair amount of havoc over the last fortnight - in this issue, we'll count the cost and discuss some of the side effects. We'll also catch up on the latest articles on offer from Taming the Beast. The articles are FREE for reproduction on sites, ezines and newsletters. 

Also included are details of our new contracts and tenders database affiliation; which focuses on giving developers the opportunity to submit proposals on millions of dollars worth of internet development projects.

Please forward this newsletter on to those who you feel may be interested in the subjects discussed. If you have received this in error, we apologise, and by replying to this email with the word "unsubscribe" in the subject line, we'll remove you from our list promptly. To those of you who have subscribed, we assure you that your email address will not be distributed to any other party for any reason, in accordance with our privacy policy.

Michael and Kathy

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1. Code Red II damage.

The virus "Code Red II" has caused serious productivity harm to the world's Information systems, and is set to continue to do so for some months to come. According to Computer Economics:

"Code Red Economic Impact for August 2001 

Total economic impact worldwide: $807 Million 

Computers infected: 385,000 

Cost to clean infected systems and return to normal service, inspect servers, determine need for patches, patch systems, test systems and return to normal service: $527,000,000 worldwide. 

Impact on productivity of system users, support staff, helpdesk staff, and other staff responsible for assisting end users and IT staff: $280,000,000 worldwide. "

While the virus only attacks Windows based servers running Index server, the repercussions can be felt to the average Internet surfer through a reduction of services of infected systems. Those of us running personal firewalls have noticed our logs filling up with entries of Code Red II generated probes. Today so far, I have had around 300 alerts, in comparison with the usual 20 which usually originate from Script Kiddies.

If you aren't using a personal firewall; or don't know what the term "Script Kiddie" means, you might want to read the following articles:

Script Kiddies: Vermin of the Internet

http://www.tamingthebeast.net /articles/scriptkiddies.htm

Script Kiddies II: An advice to parents

http://www.tamingthebeast.net/ articles/scriptkiddies2.htm

Script Kiddies III: Grill a Kiddie

http://www.tamingthebeast.net/ articles/kiddies3.htm

The amount of activity I'm witnessing on Zone Alarm indicates that while the warnings of Code Red II have been well publicised and patches available, there are still many compromised servers active.

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2. Free antivirus software available for download

I'm repeating this segment from the last week as I've had a number of emails requesting that I repost it. The SirCam virus is still quite active and I am still receiving a number of infected emails.

There's no doubt that while virus scanners are expensive, they are a definite necessity these days. If you are one of many people that is running a shareware, timed-out anti-virus program, this may be of assistance. Up until a couple of months ago, a good quality virus scanner called Innoculate (which utilises a VET engine) was available free of charge for download. It was the full version, no time-outs or cripples. 

Downloads from the site have been discontinued, but I have a copy of it available for use. The scanner works well and I've tested it out on Windows 98 and ME. The great thing is that updates are still released for it, free of charge, every couple of days via an autoupdate option included with the program. Innoculate detected virii such as SirCam without a problem. If you would like a free copy, you can download it (approx. 3 meg) from our Australian mirror site, via the following link:

http://home.iprimus.com.au  /tamingthebeast /bits/innoculate.exe

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3. Article summary - Web Development Employment & Projects - 

This article examines how and where to locate development projects, contracts and tenders - suitable for freelancers and design companies 

http://www.tamingthebeast.net /articles/ webprojectscontracts.htm

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4. Article summary - Promotion and credibility - Awards. 

You've submitted to search engines, drawn up numerous press releases and hunted down reciprocal links.. want another strategy in the never ending battle for attracting new visitors?

[_borders/ad_trainingtesting1.htm]


Consider applying for Web awards....

http://www.tamingthebeast.net/ articles/ websiteawards.htm

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5. - Looking for web development work?

Via Taming the Beast.net and our affiliation with eLance; developers and designers can now locate and bid on millions of dollars worth of web development, graphic design and software programming projects. Clients can also post projects to a global audience of web professionals. There are projects to suit all parties - from freelance individual to multi-national design firms. Check it out:

http://www.tamingthebeast.net /projects/ projects.htm


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6. Taming the Beast receives Golden Web Award!

We received notification a week ago that Taming the Beast.net had received a "Golden Web Award" from the International Association of Web Masters and Designers. We'd like to thank all our visitors for providing the feedback and interest regarding the site. Since beginning as a full commercial domain in January, Taming the Beast has become a busy destination. We look forward to developing the site further over the coming months through some strategic national and international alliances currently being negotiated. Stay tuned!

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7. From the Archives - The gentle art of making enemies

One of the best ways of turning people away from your web site is what I refer to as "Banner Overload".

Banner advertising is a good way to raise revenue from your site, but can also be very distracting. If you already engage in the use of animations on your pages, banner advertising can create confusion. Too many moving elements will make it look like a shooting gallery.

Some banners can really slow down your page as well. Not all of the world has DSL connections yet. In Australia, DSL is very expensive and has limited servicing. Our suppliers of DSL charge like wounded bulls for excess data download, and the quotas are still low. I am sure that many other countries are in the same boat at this point in time.

Free web site traffic monitoring service! Read our review of the best free web visitor statistics reporting & analysis around. This service also offers web masters the option of increasing income and visitors!

Looking for great web development books on PHP, CSS, Flash & ASP? Download free chapters!


Instead of banners, you could experiment with text links. Most affiliate merchants offer these. A text link, along with a thoughtful description of the product can make your visitor's site experience more pleasant and not induce shell (sell) shock. And because you have gone to the trouble of describing the product/service, it makes it a more personal and therefore attractive offer.

If you must use a number of banners, try static ones that fit in with the tone and theme of your site..... consistency is the key. Something that looks out of place will have no place. 


Michael Bloch 
michael@tamingthebeast.net 
http://www.tamingthebeast.net
Tutorials, web content and tools, software and community.
Web Marketing, eCommerce & Development solutions. 
__________________________________
Copyright information....If you wish to reproduce this article, please acknowledge "Taming the Beast" by including a hyperlink or reference to the website (www.tamingthebeast.net) & send me an email letting me know. The article must be reproduced in it's entirety & this copyright statement must be included. Thanks. Visit www.tamingthebeast.net to view other great articles FREE for reproduction! 

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Well, that's all for this Taming the Beast update. We appreciate your support and the next time you visit, take the time to fully explore the site as it is expanding rapidly. We are very open to feedback, so please don't hesitate in contacting us.

We hope that life is treating you kindly.

Regards from Australia

Michael Bloch & Katherine Tyndale
Taming the Beast - Established 1995
michael@tamingthebeast.net 
kathy@tamingthebeast.net
www.tamingthebeast.net
Tutorials, web content and tools, software and community
Marketing, eCommerce and General Training Services

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