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Ecommerce & Web Marketing Ezine.
December 20, 2003 

View the TTB Ezine Archive

Welcome to our new subscribers!

I know, I've been very slack these last couple of months. I got quite a shock when I checked the ezine archive and discovered my last newsletter went out in mid-October! I've had a number of pots simmering in 2003 and some of them came to the boil simultaneously; hence two of my resolutions for 2004 - remove some pots from the stove and get back to sending our regular newsletters!

I just wanted to take this opportunity to send you all an update of recent and updated articles on Taming the Beast. More importantly, I also would like to convey my very best wishes to you and your families. May the holiday season bring you joy and peace - the world could definitely do with a good dose of the latter.


The much awaited, maligned, ignored, misunderstood CAN-SPAM bill was signed by President Bush on December 16, 2003, and takes effect on January 1, 2004.

While not banning unsolicited email, the law supposedly gives more power to Internet users to have their email addresses removed from mailing lists. It also lays down guidelines in relation to the correct labeling of adult-oriented material.

The new laws also make it illegal to use deceptive subject lines, false return addresses and the "hijacking" of mail servers to send spam.

The new bill also also authorizes the Federal Trade Commission to investigate the possibilities of setting up a "Do Not Spam" registry of Internet users .

I really don't think that the CAN SPAM Act will have the spammers shaking in their booties - the US Government has acknowledged that they will have great difficulty in prosecuting operators working from overseas locations.

According to SpamHaus.org; only around 200 "gangs" are responsible for 90% of spam. Of the 200, about 90% of those are based in the USA. There's no doubt in my mind that with the amount of money involved, they'll just shift operations outside the US if need be.

While the new laws are a *step* in the right direction, they once again reveal that politicians really don't have a clue about the way the Web works. When it comes to the Internet, unless *all* countries subscribe to and enforce related laws; they'll only instill unnecessary fear in the webmasters and site owners who already strive to adhere to ethical business practices. 

For full details regarding the new laws:


Related reading:

Information for webmasters regarding spam complaints. Be cautious when handling or making spamming accusations!

New articles and updates

Free tell-a-friend form and script
Bleeding edge marketing tools are no match for the simple concept of word-of-mouth. Use our free script and have your visitors do your marketing for you!

Ecommerce and Advertising - a brighter 2004?
2003 is nearly over?? What's 2004 going to bring? - Some views and statistics for the online year ahead.

Debt collection on the web
It's unfortunate, but during this time of the year especially, people have the habit of defaulting on payments. Read our guide to chasing overdue payments and some tips for minimizing bad debt.

Changing domain names & mod_rewrite
Changing your domain name can also threaten the traffic and ranks you've fought so hard for - consider using the Apache mod_rewrite module for redirecting purposes.

SOHO security tips
With the holiday season upon us and many of our kids at home and spending extended time on the 'net, it's important to reassess the security of your home based online business. Protect your computer from hacking with these simple tips and strategies.

eCommerce & Marketing tools downloads

Internet macro software - many routine tasks we perform can be automated through the use of macro software. Download a trial of some great software and  learn more about Internet macros.

Had enough of illegitimate mail clogging your inbox and preventing you from quickly identifying genuine communications from clients and partners? Learn more about spam/virus filtering services and try a free trial.

Using live chat services on your site yet? Learn more about live chat and sign up for a free service

Other resources on Taming the Beast.net

Search engine optimization tutorials

General web marketing & promotion articles

Online business security articles and tools

Affiliate marketing strategies and tutorials

Ecommerce tutorials and guides.

Web development tutorials and articles

Michael Bloch
Taming the Beast.net
Tutorials, web content, tools and software
Web Marketing, eCommerce & Internet solutions. 




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