As much as I try to ignore it, I'm already seeing the signs that the commercial world is gearing up for the Christmas season - a glimmer of tinsel here, a "buy ahead to ensure delivery by Christmas" there. The massive spending machine that barrels down the retail highway once a year is now beginning to crank.
Although last year's Christmas shopping season was the worst for many USA merchants for nearly a decade; others did very well. According to an article I recently read on CNN Money, some analysts are anticipating that 2003 Christmas/Holiday sales will surpass last year's results by 1.5-to-2 percent.It's true, Christmas isn't my favorite time of year, but to anyone involved with marketing, it's foolish to ignore it. So, as I did the same time last year, I set aside my personal feelings towards the holiday season and write an article that I hope you will find of value in terms of gearing your marketing towards 2003's big spend:
Verisign slapped on the wrist, removes page
VeriSign has decided to suspend their controversial service that redirects incorrect searches to a special page that generates PPC links and a search tool.
While many browsers generate their own error pages, the major issue bothering opponents was the fact that Verisign, who has the contract to control .com and .net domain names, were gaining unfair financial advantage through 20 million incorrect searches each day that were being redirected to this page. Most browsers allow the user to customize these kinds of functions, but Verisign's new strategy took away this control.
Launched just a few weeks ago, Verisign's "helpful" service inspired several lawsuits against the company. Thankfully, ICANN stepped in and demanded that they remove the service as it was a breach of contract.
ICANN - (Internet Corporation for Assigned Names and Numbers) is a non profit organization who has the responsibility of IP address space allocation, protocol parameter assignment, domain name system management, and root server system management functions. In a nutshell, the administration of every TLD (top level domain) is controlled by this body.
It's just my opinion, but if Verisign is that strapped for cash and customers; perhaps they should consider dropping their prices on domain name registration fees charged by their subsidiary, Network Solutions. Network Solutions remains one of the most expensive registrars in the world. Get competitive guys; it ain't 1996 any more ;)
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