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Ecommerce & Web Marketing Ezine. 
October 4 2003

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Greetings all,

As much as I try to ignore it, I'm already seeing the signs that the commercial world is gearing up for the Christmas season - a glimmer of tinsel here, a "buy ahead to ensure delivery by Christmas" there. The massive spending machine that barrels down the retail highway once a year is now beginning to crank.

Although last year's Christmas shopping season was the worst for many USA merchants for nearly a decade; others did very well. According to an article I recently read on CNN Money, some analysts are anticipating that 2003 Christmas/Holiday sales will surpass last year's results by 1.5-to-2 percent.

It's true, Christmas isn't my favorite time of year, but to anyone involved with marketing, it's foolish to ignore it. So, as I did the same time last year, I set aside my personal feelings towards the holiday season and write an article that I hope you will find of value in terms of gearing your marketing towards 2003's big spend:

http://www.tamingthebeast.net/ articles2/christmas-marketing.htm 

Verisign slapped on the wrist, removes page

VeriSign has decided to suspend their controversial service that redirects incorrect searches to a special page that generates PPC links and a search tool.

While many browsers generate their own error pages, the major issue bothering opponents was the fact that Verisign, who has the contract to control .com and .net domain names, were gaining unfair financial advantage through 20 million incorrect searches each day that were being redirected to this page. Most browsers allow the user to customize these kinds of functions, but Verisign's new strategy took away this control.

Launched just a few weeks ago, Verisign's "helpful" service inspired several lawsuits against the company. Thankfully, ICANN stepped in and demanded that they remove the service as it was a breach of contract. 

ICANN - (Internet Corporation for Assigned Names and Numbers) is a non profit organization who has the responsibility of IP address space allocation, protocol parameter assignment, domain name system management, and root server system management functions. In a nutshell, the administration of every TLD (top level domain) is controlled by this body.

It's just my opinion, but if Verisign is that strapped for cash and customers; perhaps they should consider dropping their prices on domain name registration fees charged by their subsidiary, Network Solutions. Network Solutions remains one of the most expensive registrars in the world. Get competitive guys; it ain't 1996 any more ;)

Recent articles/updates on Taming the Beast

Email marketing - the future
People and governments are sick to death of spam, but it remains an important part of any ecommerce strategy. Learn more about email marketing of the future - threats and strategies

Anti spam - email filtering and blocking
It's become an unfortunate, but necessary tool in a webmaster's arsenal. Read a review and guide to anti-spam services.

eCommerce & Marketing tools downloads

It's a fact...
Live chat software
increases sales from your web site and gives clients increased confidence in your services. Make the most from ecommerce; learn more about this technology and trial a free live chat software service!

Email marketing/newsletter solutions
We've reviewed a few nice autoresponder software and mailing list solutions over the last months. You can read our results and download evaluation versions of some of our autoresponder/mailing list manager picks.

Review other ecommerce and web marketing solutions suited to a wide range of online business needs in our Ecommerce Solutions section.

Other resources on Taming the Beast.net

Search engine optimization tutorials

General web marketing & promotion articles

Online business security articles and tools

Affiliate marketing strategies and tutorials

Ecommerce tutorials and guides.

Web development tutorials and articles

Michael Bloch
Taming the Beast.net
Tutorials, web content, tools and software
Web Marketing, eCommerce & Internet solutions. 




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