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Twitter’s Indirect Traffic Boosting Power

Posted by Michael Bloch in web marketing (Sunday July 31, 2011 )

If you’ve been using Twitter for a while and unimpressed with the amount of traffic you’re receiving; you may be getting more visitors to your site as a result of tweeting than you think.

According to Jonathan from Awe.SM, based on a recent study by the company, under a quarter of clicks on links shared on Twitter had twitter.com in the referrer and over 60% had no referrer information at all – meaning they would be counted under “direct traffic” in Google Analytics reports.

He explains that “direct traffic” could be any of a bunch of sources, such as a link clicked in a desktop email application like Outlook or a mobile app.

Jonathan says 13% of clicks on links shared on Twitter show another site as the referrer.

Twitter’s API is used by many sites to pull in Tweets. So while Site X may appear to be the referrer, it may be a link in a Tweet they’ve grabbed that has actually sparked the interest and the visitor winding up on your site.

As I’ve mentioned before, maintaining a Twitter account doesn’t have to suck up a lot of your time – so if you haven’t set up an account for your online business, it’s really worthwhile doing so.

What to Tweet: Added a new product? Have you seen a news item relevant to your industry your customers may be interested in? Running a sale? Tweet about it – 140 characters doesn’t take long to tap out. Even if you don’t intend on using Twitter as a sales tool immediately, it doesn’t hurt to establish a presence now and keep it updated until the point you have the time or inclination to delve into it further.

Twitter doesn’t have to be a 2-way communication channel either. While it probably works better when it is, I only use it to post announcements and updates, not to engage in conversation. For the time I spend with it – just minutes a week, the traffic is well worth the minimal effort.

Just a brief note on Awe.sm – it’s a service that provides extended analytical data in relation to social media, helping marketers measure and understand the success (or lack thereof) of social media campaigns. The company offers a 30 day free trial. You can learn more about Awe.sm here.



 

 
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