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Sleeper affiliate programs

Posted by Michael Bloch in web marketing (Friday February 16, 2007 )

If you’ve been involved with affiliate marketing for any length of time, no doubt you’re signed on for numerous affiliate programs. Some work out, some don’t.. or don’t they?

Over time, you tend to focus on a few while the other offers you have on your site that haven’t seemed to attract attention fade into obscurity. There could be gold in them thar sleeper affiliate programs!

Over the years I’ve been affiliate marketing, I’ve joined up with hundreds of programs. I test them for a while, if they aren’t successful, I remove them or if I don’t have another offer to take its place, they stay.

I was going through a few of the older non-performing programs I’d joined up with and found in 2 cases, they had suddenly started generating income – a few hundred dollars each. I was none the wiser and hadn’t received payments as in both cases, I hadn’t completed all the details needed for payment.

Sure, a couple of hundred bucks isn’t enough to retire on, but every dollar counts. Since discovering this unexpected windfall, I’ve updated the promo on those pages and carried out a few minor tweaks and now they are starting to perform even better.

Do you keep track of all the affiliate programs you’re signed on with? – might be worth putting aside an hour or two and see what’s happening.

Even if you haven’t earned from the program or if you no longer have these affiliate links on your site; it pays to revisit these merchants to see if they’ve improved their offers or affiliate systems.

In some instances, especially if the program was new when you joined up, the merchant may have had a fair bit of tweaking yet to do – perhaps the referrals weren’t even being tracked correctly at that point. Also, over the years your audience may have changed somewhat, making these offers possibly more attractive to your current visitors.

This type of exercise is especially useful if you’re currently having problems trying to find suitable programs to join. You already have previous research, try using your efforts from the past for a second run.

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2 comments for Sleeper affiliate programs
  1. I am not into affiliate marketing yet, but I am planning to be. Specially after reading your article. Could you post your top performers, or is that classified info?

    Thanks!

    Comment by Me The Geek — February 22, 2007 @ 4:05 pm

  2. Hi, I’m hesitant to post up my top performers as you can understand; but something I would like to point out is that an affiliate offer performing well on one site mightn’t perform too well on another site even if it’s the same genre; as each site’s layout and readership varies widely. A good place to start out is with Google Adsense (which I do ok from) or YPN (Yahoo’s equivalent) as it’s so easy to implement. I also suggest joining up with Commission Junction and ShareASale as they are reliable payers with a good selection of merchants – from there, it’s a case of selecting merchants that fit in your niche. I’m a big believer in not just throwing up banners about a product, but to create an article about the product or related to the product – works well. The exception there is Adsense as the scenario is reversed, given that it’s contextual advertising it should be able to pick up on the topic of a page and show relevant ads; which certainly helps click rates.

    Comment by Michael Bloch — February 25, 2007 @ 12:49 am

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