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SEO and nofollow – the final word

Posted by Michael Bloch in web marketing (Thursday January 27, 2011 )

It seems quite a few people still think links with the nofollow attribute will pass on PageRank under certain circumstances. Here’s what a Google employee had to say on the issue:

“Let’s be absolutely clear about this: Links that use the rel=nofollow microformat do not pass PageRank and are not used in our ranking algorithms. ”

They are the words of John Mueller – Webmaster Trends Analyst at Google. The “nofollow” term is a little misleading as it appears Google may follow the links, but the fact remains those links will not pass on ranking power – and boosting ranking is a big motivator in comment spamming.

The Google Webmaster Central forum thread this was pulled from is an interesting one to read – it kicks off with someone inquiring about commenting on high PR blogs and whether links dropped in comments will help with their rankings.

John also gave a bit of insight into Google’s view of spammy comments containing link drops:

“and if you’re contributing to it by posting more comments like that, then I know a few people who would like to talk to you out back.”

Yesterday I wrote about comment posting services doing damage and last weekend, published a related article on the need to be very wary of cheap backlink packages. With this added information from the horse’s mouth, so to speak, it should give site owners even more pause for thought when considering using these link/comment spamming services – and remember, they usually won’t market themselves in that way.

Related: the “nofollow” attribute.


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