Internet marketing resources, ecommerce web site design tutorials and  just for fun - free cell phone ringtones!
  Taming the Beast - quality web marketing and ecommerce development services

RSS feed adoption stagnant

Posted by Michael Bloch in web marketing (Sunday August 27, 2006 )

Maybe it’s time for a collaborative effort among site owners to help raise awareness among consumers – something along the lines of the hugely successful “Spread Firefox” campaign? Or do you think it might be just a case that RSS may *never* really take off except in specific market segments such as technology?

Related:

Browser RSS feed autodiscovery how-to

Learn more about creating and submitting RSS feeds

-->

RSS still has a long way to go in not only general consumer adoption rates, but even basic awareness according to figures published in a recent report. Although the vast majority of consumers are unaware of what RSS is, many marketers still see great potential in the medium.

According to an article on eMarketer, using data sourced from MediaBuyerPlanner:

– 9% percent of US employees know what RSS is
– Only a further 2% are subscribed to an RSS feed
– A whopping 88% still have no idea what RSS is

Those figures are around the same as a year ago, which is a real concern given that FireFox has grown in popularity substantially and has built-in support for feeds.

While Firefox has supported RSS web feeds for quite some time, it will perhaps be the proper launch of Internet Explorer 7 that may finally help to push things along. But even then, more needs to be done to promote awareness – after all, although IE7 is currently still at Release Candidate 1 stage, it has been publicly available for download for some months.

Perhaps RSS web feed features aren’t in-your-face or user-friendly enough in either FireFox or Internet Explorer 7?

There’s certainly a high level of curiosity from marketers in exploiting the medium; approximately a third have stated an interest in advertising via RSS – there just needs to be a big increase in people to view their ads :).

The task of raising awareness and spurring on adoption may be down to all of us who offer feeds.

It’s great to have icons stating we have feeds, but we all probably need to be actively educating our users as to what RSS is and the benefits in subscribing to web feeds – otherwise consumers may not even bother clicking on the feed indicator icons to see what it’s all about.

Perhaps adding a brief tutorial to your site about the wonders of RSS, with a link to the article (“What’s a web feed” or similar) directly under the feed icon may help to raise awareness among your users.

Some of the problems relating to uptake may also be the way that people are used to getting information until now. I’ve been aware of and offering feeds for quite a while – but I’m still getting in the habit of viewing feeds myself; I’m just so used to going out to a site and checking for updates.

Maybe it’s time for a collaborative effort among site owners to help raise awareness among consumers – something along the lines of the hugely successful “Spread Firefox” campaign? Or do you think it might be just a case that RSS may *never* really take off except in specific market segments such as technology?

Related:

Browser RSS feed autodiscovery how-to

Learn more about creating and submitting RSS feeds



 

 
Comments for RSS feed adoption stagnant

No comments yet.

Sorry, the comment form is closed at this time.