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RSS ads – high click through rates

Posted by Michael Bloch in web marketing (Tuesday December 20, 2005 )

Pheedo, an ad network focused on weblogs and syndicated content feeds has reported on the results of their recent study on RSS advertising. Pheedo has found that standalone RSS ads (where the ad is the entire post) draws far higher click rates (7.99%) than inline ads – advertising that accompanies the post. The click rate reported by Pheedo for inline ads is a measly .85%. That’s below average even for the classic 468 x 60 banner.

For inline ads, Pheedo also advises that RSS ads displayed in every other post offers the highest click through rate. Strangely enough, their data also shows that placing an ad in every 6th post is also quite effective.

Other findings:

  • Saturdays appear to be the best day for clickthroughs
  • Reads of rss posts peak on Tuesday and Wednesday
  • Average weekend reads is over 67% less than average weekday readership
  • RSS advertising outperforms traditional web advertising
  • Bloglines is the most popular RSS reader with Newsgator close behind

Read more of the Pheedo Pheed Read report

So is it time for all of us to dump banners and other forms of online advertising and start running to RSS feeds?

Not by any means. While RSS advertising may be more effective, RSS has nowhere near the market reach of other advertising mediums. But that doesn’t mean to say that you should ignore the possibilities of RSS – not just in terms of advertising in other site feeds, but also creating your own for your site. Bear in mind that when IE 7 is released next year, it will include RSS web feed support – and that’s when things will really start rocking :).

It’s really not all that hard to create an RSS feed. Most blog software generates RSS feeds for you automatically, but even if you don’t have a blog, you can still make a start without too much effort.

Learn more about creating RSS web feeds in our tutorial.


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