According to the Kelsey Group, many small businesses would prefer a phone call than a click in a performance-based advertising model and verbal discussions with a prospective client are 45% more effective than without that form of contact.

Enter the new world of Pay Per Call and Call On Select, online marketing strategies that are definitely going to create quite a stir in the years ahead, especially in relation to local search.

Even if your products and services aren’t necessarily targeted towards a local market, Pay Per Call (aka PPCall) is definitely worth considering in order to increase online sales conversions - especially if you have a good sales team, high margin or high value products.

Read more about Pay Per Call in my new guide.