Internet marketing resources, ecommerce web site design tutorials and  just for fun - free cell phone ringtones!
  Taming the Beast - quality web marketing and ecommerce development services

Parrot comments

Posted by Michael Bloch in web marketing (Wednesday March 30, 2011 )

As more online businesses take to blog commenting to boost traffic and in the hope of doing the same with search rankings, increasing numbers are going about it the wrong way and wondering why their comments aren’t published.

On one of the sites I watch over, comments are moderated and of ten that come in, probably only one is published. The reason for the other nine not making the cut is usually it’s pretty plain to see the commenter is a merchant and really didn’t read the article – they just want to drop a link.

Often they will use a basic template like so:

“This was a really good post on and the information was very interesting. I look forward to learning more about “.

Some blog owners won’t care and will just let this sort of thing through; which unfortunately just encourages the practice.

Others don’t want to be complimented in such an empty and cookie-cutter way, they want to see *value* added to the conversation and while they may let a similar comment from Joe Surfer slip through, they’ll squash parrot comments from those seeking a link with extreme prejudice.

Given the similarity of these parrot comments across different blogs, I think even Joe Surfer is beginning to pick up on what is going on, so it doesn’t do much for a company’s credibility either.

If you’re going to comment on blogs as part of your general online marketing or search engine optimization strategy; put some thought into your replies. Make them useful. It may take a little longer, but at least you’ll leave a good impression and search engines aside, that can help boost traffic and establish credibility.

As for hiring external services to drop links and post comments on your behalf – be very, very cautious; this could do you more harm than good as often these services only post comment and backlink spam – a practice that Google abhors. I was looking at one company that was engaging such a service and the service had posted a comment/link on someone’s obituary page – it’s not a good look and would certainly send up some warning flags in a Google manual review.

Alternatively, abandon the practice of commenting altogether. I often think that most online businesses would be better off spending the time or money they are on parrot comments on developing useful content for their web sites instead – after all, content attracts links too, and the best kind – natural.

Parrot comments vs. echo chamber

Is a parrot comment situation the same as an echo chamber? Sort of – an echo chamber usually occurs when commenters just agree with what the blogger is saying, playing follow the leader – but that has more to do with a blog’s real community members rather than the drive-by link droppers.


Rethinking user comments


Comments for Parrot comments

No comments yet.

Sorry, the comment form is closed at this time.