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Million dollar home page woes

Posted by Michael Bloch in web marketing (Tuesday January 17, 2006 )

Regardless of some of the criticism I’ve read, I greatly admire Alex Tew, the brains behind the concept of the Million Dollar Homepage. I think even people in outer Timbuktu have probably heard of this site by now, but in case you haven’t, (more…)

New article – Pay Per Call guide

Posted by Michael Bloch in web marketing (Saturday January 14, 2006 )

According to the Kelsey Group, many small businesses would prefer a phone call than a click in a performance-based advertising model and verbal discussions with a prospective client are 45% (more…)

Email marketing and Flash

Posted by Michael Bloch in web marketing (Thursday January 12, 2006 )

I’ve got to admit, I have *never* considered using Flash in an email marketing campaign; it’s just never sprung to mind…. but it appears that some do.

If this is something you have ever considered, you might want to check out (more…)

Search engine marketing in 2005

Posted by Michael Bloch in web marketing (Tuesday January 10, 2006 )

The Search Engine Marketing (SEM) industry generated 5.75 billion dollars in expenditure by advertisers during 2005, according to the Search Engine Marketing Professional Organization (SEMPO). This figure represents a 44 percent increase over spending in 2004 (more…)

Who’s linking to you?

Posted by Michael Bloch in web marketing (Sunday January 8, 2006 )

Keeping track of who’s linking to you can be a really time consuming task, especially with search engines only updating the information on a fairly irregular basis.

Want to be updated each day of new links from blogs to your site and see how you compare with others? (more…)

Spammer fined $11 billion

Posted by Michael Bloch in web marketing (Saturday January 7, 2006 )

According to the Quad City Times, a Florida based spammer was recently ordered to pay 11 billion dollars by the U.S. District Court for the Southern District of Iowa to a Clinton-based ISP. (more…)

Email – first impressions count

Posted by Michael Bloch in web marketing (Friday December 23, 2005 )

Stumbled across this gem during my forays today – a report from Email Labs regarding the use of preview panes in email software; it’s very interesting information that may help you get more out of your email marketing.

Much to my surprise, it turns out that the majority of b2b subscribers do use preview panes (more…)

Email marketing is alive and well

Posted by Michael Bloch in web marketing (Thursday December 22, 2005 )

According to DoubleClick’s 6th Annual Consumer Email Study, email has become an even more important part of people’s lifestyle than it was a year ago.

57% of 1,000 respondents that took part in the study view (more…)

RSS ads – high click through rates

Posted by Michael Bloch in web marketing (Tuesday December 20, 2005 )

Pheedo, an ad network focused on weblogs and syndicated content feeds has reported on the results of their recent study on RSS advertising. Pheedo has found that standalone RSS ads (where the ad is the entire post) draws far higher click rates (7.99%) (more…)

Buzz marketing – simple is good

Posted by Michael Bloch in web marketing (Monday December 19, 2005 )

I love novel ideas that generate “buzz”. The “buzz” factor, executed correctly can drive a stack of people to your online business.

Buzz marketing tactics don’t necessarily have to be complex, they just need to capture the imagination of your target audience. I slap my forehead at least once a day when I see ideas that others have had. Why didn’t I think of that? I really need to exercise my left brain some more. (more…)