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adCenter search marketing tools

Posted by Michael Bloch in web marketing (Tuesday June 27, 2006 )

Have you checked out Microsoft’s Adcenter Labs as yet? It contains an collection of interesting demonstration tools. I repeat, *demonstration* :). (more…)

The word “friend” in marketing

Posted by Michael Bloch in web marketing (Monday June 26, 2006 )

In a marketing email I received today, the opening salutation was “Hello Friend”. I didn’t know the person and given that I can count my friends on the fingers of one hand, and with fingers to spare, it was highly unlikely he ever would be. (more…)

Affiliate management/recruitment

Posted by Michael Bloch in web marketing (Sunday June 25, 2006 )

Imagine having a sales force of thousands ; all basically doing their own thing? Frightening stuff – welcome to the world of affiliate management!

Running an affiliate program is a great way to expose your products and services to a broader audience without a huge outlay, but (more…)

Business blog directory

Posted by Michael Bloch in web marketing (Saturday June 24, 2006 )

A new, and according to the company behind it – the only, business blog directory was recently launched. Interestingly, it *doesn’t* display any advertising; (more…)

Newspaper site power user profile

Posted by Michael Bloch in web marketing (Tuesday June 20, 2006 )

According a recent consumer study, 82% of Internet users who visit newspaper sites each day also purchase products online – opposed to 55% of infrequent visitors.

The daily visitor also spends on average (more…)

Bookmarking script/favorites icon

Posted by Michael Bloch in web marketing (Sunday June 18, 2006 )

In this age of bleeding edge marketing ideas, complex promotion strategies, whizz-bang and expensive software tools, it’s easy to overlook the simpler ideas that will always be effective in attracting visitors to your site and/or keeping them returning.

For example, a couple of days ago I made mention (more…)

RSS feeds are not enough

Posted by Michael Bloch in web marketing (Friday June 16, 2006 )

Many blogs offer RSS feeds only – no email updates. I think it’s important to offer email subscriptions to a blog as well, and it will continue to be an important feature well into the future, for the following reasons: (more…)

Marketing – there’s life after 34

Posted by Michael Bloch in web marketing (Wednesday June 14, 2006 )

While the majority of marketing seems to be targeted towards the 18-34 age group, does this mean that we suddenly stop making brand decisions past that time in our lives?

As someone who has passed (more…)

5 poison words in marketing

Posted by Michael Bloch in web marketing (Thursday June 8, 2006 )

I just finished reading an interesting article about 5 words that shouldn’t be used in marketing, more accurately, in advertising. I must admit a couple of them are words that I do use in connection with other projects :). (more…)

DMOZ snippets & SERPs

Posted by Michael Bloch in web marketing (Sunday May 28, 2006 )

A listing on DMOZ (ODP – Open Directory Project) is a great thing to have as it can score you extra kudos with some search engines. One of the down sides to having a listing is that the (more…)