Do you get really odd link exchange requests? Every day I receive up to a dozen of them, mostly automated junk initiated by businesses who don’t do their research or they hire companies to effectively spam site owners.

For the most part, it’s somewhat annoying, but sometimes I receive a link request that really makes me laugh.

Here’s one I received today: (more…)

And here we go again. Won’t be long and Xmas season marketing will become a hot topic in March :).

Email marketing is going to be the strategy of choice this year it seems, with the the biggest increases in marketing spending being via this medium. There’s also a few other surprises in how some retailers will be approaching marketing during holiday season 2006. (more…)

Like we never knew it would happen :).

In a blow for Yahoo, Google has inked a deal with MySpace said to be worth a minimum $900 million to provide search results for the social networking giant… and of course, the accompanying AdWords advertising. (more…)

Over a third of users who have an email service which allows for spam reporting via a button admit to using the feature to unsubscribe from communications they had actually opted in to receive. (more…)

With all the focus on search engine optimization these days, it’s easy to overlook other forms of marketing and promotion.

A press release can be a very cost-effective and powerful marketing tool – and you don’t need to be a Fortune 500 company to create and distribute one. (more…)

Exchanging links is an important part of search engine optimization, but like anything else to do with boosting your search rankings, if you go about it the wrong way it can do more harm than good. (more…)

Matt Cutts, a software engineer at Google, has been running a very popular blog called Gadgets, Google and SEO for some time . He now appears to be getting into vlogging (video blogging) after a slew of questions were thrown at him relating to Google and search engine optimization issues the other day. (more…)

I’m not a big Firefox user, but the SEO for Firefox extension caught my eye and I’ve just given it a run. It generates some very useful information, including: (more…)

I have an old email list in connection with another project and I’ve decided to finally start contacting those people regarding a revamp of the service. The challenge is that the people on that list (more…)

Have you accessed your Google Adwords account recently and found that your once stable listings are now tagged with “Inactive for search – Increase quality or bid $x.xx to activate”?

You’re certainly not alone. (more…)