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CD business cards

Posted by Michael Bloch in web marketing (Wednesday November 1, 2006 )

I was reading an article earlier on today about a company offering gift cards in the form of cd’s that were the same size and shape as business cards. This reminded me of a colleague a few years ago who used cd business cards for his web design business with great results. (more…)

Changing dynamic urls to static

Posted by Michael Bloch in web marketing (Thursday October 26, 2006 )

Up until recently, if your dynamic (i.e. database generated) page URLs contained the “&id=” parameter, it was a sure-fire way not to have those pages included in the Google index. Google just refused to spider anything with “&id=”. That’s now changed. (more…)

Flog blogging

Posted by Michael Bloch in web marketing (Saturday October 21, 2006 )

First there were splogs, spam blogs – now a new twist on the blog word and the associated implications are generating much heated discussion in the blogging community. Welcome to the new world of flogging. (more…)

Meta tags – use ’em

Posted by Michael Bloch in web marketing (Monday October 16, 2006 )

Meta tags were abused by search engine spammers some years ago, so the search engines responded by ignoring them; but that’s changed again… and has been the case for quite a while.


Email delivery and reputation

Posted by Michael Bloch in web marketing (Saturday October 14, 2006 )

While we constantly rewrite email marketing blurbs to try and get around filters set to “shoot to kill”, it may be that many of our email delivery woes are more to do with reputation than content. (more…)

Social networks “mature”

Posted by Michael Bloch in web marketing (Tuesday October 10, 2006 )

By social networks maturing, I’m not referring to the age of the sites, but more the age of their users. Only 12 months ago, MySpace was widely considered to be a place for the young to hang out; as were many other networks.

Today, us oldies are taking over – mwok, mwok, mwok. (more…)

Xmas shoppers want free shipping

Posted by Michael Bloch in web marketing (Friday October 6, 2006 )

The recent eHoliday Mood Survey of nearly 3,000 shoppers during September has found that 75% of online shoppers will be looking for free shipping this holiday season. (more…)

Survey fatigue epidemic

Posted by Michael Bloch in web marketing (Tuesday October 3, 2006 )

According to research that’s making many marketers uncomfortable, it seems that less than a quarter of a percent of the population provides nearly a third of responses to online surveys these days.

This is especially unsettling for those companies who spend millions each year on polling and make crucial decisions based on the data that’s returned. (more…)

A face to the name – email

Posted by Michael Bloch in web marketing (Thursday September 28, 2006 )

I can’t really imagine life without email, but it certainly doesn’t have all the advantages of face to face communications. In fact there’s no face at all.

Here’s a simple tip which may help improve your conversions and retention.. (more…)

Free hover ad generator

Posted by Michael Bloch in web marketing (Sunday September 24, 2006 )

There’s no doubt that popup ads are still a very effective marketing tool for many site owners, but the proliferation of popup blocker use in recent years has meant that other strategies needed to be found in order to get these ads viewable by site visitors. (more…)