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Motivating affiliates – quick tip

Posted by Michael Bloch in web marketing (Saturday March 17, 2007 )

In any affiliate program, it’s the minority of publishers who generate the majority of sales. Even so, there’s a simple strategy that affiliate managers can implement to boost the minority somewhat and get that minority generating even more sales. (more…)

Content spinners

Posted by Michael Bloch in web marketing (Wednesday March 14, 2007 )

I came across a sales page for a software product the other day that practically guaranteed it would make me rich beyond my wildest dreams; with minimum effort and using content I already had. Sounded good to me. Rich, minimum effort, yep, certainly appeals to most of us I guess. (more…)

Trial click to call free

Posted by Michael Bloch in web marketing (Saturday March 3, 2007 )

Last year I wrote about click to call – technology that allows a potential customer to click on a button which then initiates a phone call to the merchant. (more…)

Affiliate sales leaks

Posted by Michael Bloch in web marketing (Friday March 2, 2007 )

An unfortunate part of being an affiliate is sales leaks; i.e., referrals that you make that you’ll never be paid commissions on. It happens to all of us. This can be caused through a number of factors ranging from merchant dishonesty to cookie blocking by the user or glitches in the tracking software on the merchant’s end. (more…)

MSN Duplicate listing patent

Posted by Michael Bloch in web marketing (Thursday March 1, 2007 )

Bill from Search Engine Land has posted about a newly granted patent to Microsoft relating to minimizing duplicate listings. It has the potential to have rather huge consequences in organic results if the algorithm were applied; especially if you also have PPC (Pay Per Click) ads on the same results page. (more…)

Report as spam button abuse

Posted by Michael Bloch in web marketing (Thursday March 1, 2007 )

With some users considering any uninteresting commercial email as spam, even if they’ve subscribed to the communication; it’s no wonder the dreaded “report as spam” button gets used, or more accurately, abused so much. (more…)

Reducing anxiety, increase profits

Posted by Michael Bloch in web marketing (Monday February 26, 2007 )

I’ve often harped on the issue of reassuring your site visitors and its relation to improving conversions and profits, but have never really had any decent before and after figures to underline this point – how simple changes can make so much difference to sales (more…)

Video marketing thoughts

Posted by Michael Bloch in web marketing (Wednesday February 21, 2007 )

So we all know that video is the CBT (Current Big Thing) in marketing, right? After all, it’s virtues been rammed down our throats enough in trade publications :). Video does offer some great opportunities, but don’t see it as a panacea or alternative for the written word in most scenarios. See it as an adjunct. (more…)

Revenue blog ranking

Posted by Michael Bloch in web marketing (Tuesday February 20, 2007 )

Pat from has released a new blog ratings list for “Web Revenue Blogs”, i.e those blogs whose primary purpose is to help others generate income from their blogs or sites. (more…)

Google Reader subscriber count

Posted by Michael Bloch in web marketing (Sunday February 18, 2007 )

Always been curious as to how many people are subscribed to your blog/site feed? In the case of Google Reader subscriptions, you can now tell. (more…)