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Marketing – keeping it simple

Posted by Michael Bloch in web marketing (Friday June 8, 2007 )

One of my favorite tv ads is very basic, probably cost the company peanuts to produce; yet is incredibly effective. Just about everyone I speak to about this ad know it and love it. It’s a good reminder that marketing doesn’t have to be about pow, zowie and zing – it can be short, sweet and very simple. (more…)

Generating revenue – donations

Posted by Michael Bloch in web marketing (Thursday June 7, 2007 )

Some bloggers and content writers generate revenue by requesting donations – you’ve probably seen donate buttons kicking around on some content sites. It’s something I’ve never tried, but the concept interested me so I decided to do a little research on it. Success is all in the implementation it seems (more…)

R U a twit-ter?

Posted by Michael Bloch in web marketing (Tuesday June 5, 2007 )

Twitter isn’t the sort of service that would usually really grab me – but it’s hugely popular. Something I’ve learned over the years is that just because I don’t “get” something, it doesn’t mean that I shouldn’t keep tabs on it. (more…)

Email deliverability report

Posted by Michael Bloch in web marketing (Friday June 1, 2007 )

According to a recent report, the textual content of emails isn’t what prevents deliverability a good deal of the time. (more…)

Daily deal email strategy

Posted by Michael Bloch in web marketing (Friday May 25, 2007 )

Some larger retailers have adopted sending emails daily to special opt in lists they run – perhaps its and idea worth considering for your online store? (more…)

Google hot trends

Posted by Michael Bloch in web marketing (Wednesday May 23, 2007 )

3 posts about Google in a week? Oh my, I was afraid of this happening :). It’s an aberration, not a trend I promise you and speaking of trends – introducing the latest feature from the mighty G – Google Hot Trends. (more…)

AdSense MFA/arbitrage crackdown

Posted by Michael Bloch in web marketing (Sunday May 20, 2007 )

It seems that many Google Adsense publishers with MFA (Made for AdSense) sites or participating in click arbitrage have received emails from Google over the last couple of weeks notifying them that their AdSense account will disabled as of June 1st. (more…)

Banner clickthrough statistics

Posted by Michael Bloch in web marketing (Tuesday May 15, 2007 )

A recent report from a survey of several billion banner impressions served on over four thousand sites reveals some interesting statistics on banner clickthroughs and overall trends in the last couple of years. (more…)

Developing white papers

Posted by Michael Bloch in web marketing (Sunday May 13, 2007 )

White papers are a great marketing and sales tool, but the development of a white paper needs to be approached a little differently to a regular sales blurb. (more…)

Toilet roll sales letter pages

Posted by Michael Bloch in web marketing (Saturday May 12, 2007 )

You’ve probably seen these; sales letter and landing pages that usually start out With Some Very Long Heading With Each Word Capitalized And Making Incredible Claims. They they launch into a spiel that starts with “Dear Friend”, followed by dozens of screens of text in differing font sizes and colors and copious amounts of spin in an attempt to get you to buy. (more…)