The rise of the mobile device has been accompanied by a huge increase in the amount of email opened on handheld devices. (more…)

An estimated 92.5 million people in the US redeemed a digital coupon in 2012. That’s more than 1 in 3 of the entire US population. (more…)

Like them or loathe them, subscription popups are still popular for collecting email addresses and for good reason. (more…)

I’ve mentioned a number of times over the years that merchants don’t need to be sheep and load their sites up with Christmas symbolism to benefit from the loosened purse-strings of the holiday season. Here’s an amusing example. (more…)

Consumers may like to touch base with businesses on social networks, but overload them with stupid posts and they might run like hell. (more…)

A little originality is needed in subject lines of marketing emails at the moment methinks. (more…)

My fears about a particular type of link removal scam evolving have been realised it seems. (more…)

A few US merchants decided to use Hurricane Sandy as a platform for sales campaigns. It seems to have backfired and there’s a lessons in this for all of us. (more…)

What’s the connection you ask? Read on and all will be revealed (no genitalia pics, I promise). (more…)

I’m not a big fan of most consumer review sites, but it’s good to see Yelp cracking down on fake/paid consumer reviews – and in a less than subtle way. (more…)