The rise of the mobile device has been accompanied by a huge increase in the amount of email opened on handheld devices. (more…)
Mobile Email Opens Skyrocket
Digital Coupon Use Increased In 2012
An estimated 92.5 million people in the US redeemed a digital coupon in 2012. That’s more than 1 in 3 of the entire US population. (more…)
Subscription Popups Popular
Like them or loathe them, subscription popups are still popular for collecting email addresses and for good reason. (more…)
Xmas Isn’t The Only Show In Town
I’ve mentioned a number of times over the years that merchants don’t need to be sheep and load their sites up with Christmas symbolism to benefit from the loosened purse-strings of the holiday season. Here’s an amusing example. (more…)
Social Network Update Overload
Consumers may like to touch base with businesses on social networks, but overload them with stupid posts and they might run like hell. (more…)
Yes, We Realize When Christmas Is
A little originality is needed in subject lines of marketing emails at the moment methinks. (more…)
Pay For Link Removal Scams
My fears about a particular type of link removal scam evolving have been realised it seems. (more…)
Using Disasters In Marketing
A few US merchants decided to use Hurricane Sandy as a platform for sales campaigns. It seems to have backfired and there’s a lessons in this for all of us. (more…)
Site Design Revamps, SEO And Genitalia
What’s the connection you ask? Read on and all will be revealed (no genitalia pics, I promise). (more…)
Yelp Outs Businesses Buying Reviews
I’m not a big fan of most consumer review sites, but it’s good to see Yelp cracking down on fake/paid consumer reviews – and in a less than subtle way. (more…)