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Older people are huge twits

Posted by Michael Bloch in web marketing (Tuesday April 14, 2009 )

Perhaps I should clarify that.. it seems it’s not the young ‘uns driving the growth on Twitter.

Usually The Next Big Thing in terms of social networking apps is driven by young folks and their enthusiasm then filters through to older people who often grudgingly follow the uptake.

Not so with Twitter – according to a post by Sarah Radwanick of ComScore, 18-24 year olds are actually 12 percent less likely than average to visit Twitter and it’s the 25-54 year old crowd that is actually driving uptake. Furthermore, it’s the 45-54 year olds are 36 percent more likely than average to visit Twitter, making them the highest indexing age group, followed by 25-34 year olds, who are 30 percent more likely.

Looks like us older folks are finally getting our heads around the tubes of the Interwebs :)

I ignored Twitter for as long as I could as you can spend a lot of time ducking in and out of social networks trying to maintain a presence, but kept a bit of an eye on what the early adopters were saying. Back then, the service was really unreliable (and still crashes occasionally) and there was just too little in terms of value in it. Even just a year ago, Twitter wasn’t all that big in terms of user base, but it’s rapidly becoming a force to be reckoned with; i.e. participate in – and it’s really so simple to use.

Twitter received close to 10 million visitors in February, up an incredible 700% plus over a year ago. Much of that growth has been in the past two months where visitors have grown by more than 5 million visitors.

So is it time for you to sign up to Twitter? Maybe – at least open an account to reserve your chosen name. Where I have found it very useful is with an online project where I’m posting new content daily. It’s literally only 2 minutes work a day to tweet about the new content and visits from Twitter users are steadily climbing – and that’s also translating to more inbound links popping up around the place as so many Twitter users also have their own blogs and sites.


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