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Live Search new backlinks tool

Posted by Michael Bloch in web marketing (Tuesday August 19, 2008 )

Links from quality sites are so important in search engine optimization as they act as “votes” for the page they link to. Besides, that, it’s always interesting to find out who is linking to you. Live Search recently launched a new tool to make backlink hunting a little easier.

While Google and Yahoo Site Explorer allow you to view backlinks too by using the link:www.example.com query; Google returns a limited set of results and Yahoo’s results are a bit of a mess.

The new backlinks tool from MSN Live Search is a little better in that it combines the best of both worlds, plus extra filters, allowing you to include and exclude specific sites from the results, plus an option to download the results in .csv format.

To use it, you’ll need to have hotmail, msn or live address. Go to Live Search Webmaster Center and click the sign in button. Using your email address and password, you can then gain access to a Webmaster Center account without having to jump through any further hoops.

From there, you’ll need to add your site and also upload an xml file (code provided) to your site which allows Webmaster Center to confirm that you are indeed the owner of the site. It’s all pretty painless – once uploaded, you’ll have immediate access to all the tools – the backlinks checker is on the main menu.

There’s a few other interesting tools available, but something that caught my attention was the “page score”. It’s similar to Google’s PageRank system.

Page Score rovides a measurement of how authoritative Live Search views your domain to be, with 5 green boxes being the highest rating and 5 empty boxes being the lowest. This is based on many of the same factors we use to determine Static Rank, but is not directly comparable.

While Live Search results are still sucky (I think that’s the technical term) in my opinion and MSN Search’s market share is woeful given the amount of cash and clout behind it; their backlinks tool is certainly a winner and well worth checking out.

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