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Social networking – MySpace (pt.2)

Posted by Michael Bloch in web marketing (Monday April 24, 2006 )

Regardless of your products or services, I’d recommend getting a page up for your business or brand; even if you’re not sure what you’ll do with it. It doesn’t take long to create a page – and remember to pimp it up just a little. Just tread carefully when trying to crack the MySpace scene – it has it’s own etiquette that I’m still learning about.

In case you’re wondering about what MySpacers are currently searching for; here’s the top 10 terms:

– HTML
– Videos
– My Chemical Romance
– Downloads
– Coldplay
– Ringtones
– Dates
– Music
– Photos
– Friends

It’s interesting to note that “HTML” is the top phrase – I’m guessing here, but I think it’s do with the fact that some knowledge of HTML is necessary to “pimp” a page (some MySpacers use generators though).

I see a big opportunity for someone to write an ebook along the lines of “HTML for MySpacers” or “Pimping your MySpace page” how-to series. Heck, a MySpace Design Academy might even do well :). MySpace has already spawned a huge number of cottage industries – just run a search on

MySpace layouts
MySpace codes
MySpace generator

… you’ll see what I mean.

There’s even services that will “add” a thousand friends to your profile for a fee – a word of warning; experienced MySpacers will spot these fake friends a mile off and it will do more harm than good.

More on my MySpace adventures, be they short-lived or otherwise, coming soon.

Other posts relating to MySpace

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MySpace amazes me. It seems to be everywhere you turn these days. Sure, social networking sites are nothing new, but MySpace really hit on the secret sauce in my opinion – and more importantly, based on the fact they have 66 million members, with around 250,000 new signups each day.

Looking at some of the members pages, you may wonder why it’s so successful, but that’s the essence of it – the high degree of personalization possible along with all the other tools and interconnectivity options.

My original interest in it was as a result of my teenage/20-something “kids” getting into it; soon followed by my partner. My curiosity stirred, I dug around a bit deeper and posted my original blog item on the psychology of MySpace.

It seems I’m not alone in my curiosity with some larger companies launching MySpace-type vertical sites last week – for example, SisterWoman.com, targeted towards women over 21. I haven’t really seen if it has the MySpace secret sauce applied as you need to register to peek inside. I haven’t done that, as I’d feel a little like I’d be walking into a ladies locker room in doing so ;). No doubt they’ll have their share of guys posing as females joining up there.

JokeBox.com is another new social network to spring up fueled by big bucks. Will it be successful?

I’m sure that both of them will given the backing that they have, but from what I can tell at this point, they really aren’t MySpace – they are missing the secret sauce component; for users to be able to produce sometimes *really* ghastly pages. I’m serious :). A MySpace newbie is easily identified as someone who hasn’t “pimped” (customized) their page to some degree. The pimping is a statement about who you are and your affiliations – very tribal stuff.

And if you think that MySpace is just for 20-somethings; that’s certainly not the case. I was amazed to see the number of people in my age group and older out there. I’m 36.

Do I have a MySpace page as yet? Of course, as part of my market research ;). It’s still pretty quiet, I guess I need to find some blinking graphics; or maybe make the background black and use hot pink text :). Or perhaps I better get into cruising profiles and asking for an “add”. Or perhaps I should just remove my photo ;).

Hey, if you’re a closet MySpacer, drop by and say hi!

With all those millions of members, it’s a potentially huge market to tap into – one that most marketers are still trying to get their head around. One sector that really seems to have it down pat is the music industry.

Regardless of your products or services, I’d recommend getting a page up for your business or brand; even if you’re not sure what you’ll do with it. It doesn’t take long to create a page – and remember to pimp it up just a little. Just tread carefully when trying to crack the MySpace scene – it has it’s own etiquette that I’m still learning about.

In case you’re wondering about what MySpacers are currently searching for; here’s the top 10 terms:

– HTML
– Videos
– My Chemical Romance
– Downloads
– Coldplay
– Ringtones
– Dates
– Music
– Photos
– Friends

It’s interesting to note that “HTML” is the top phrase – I’m guessing here, but I think it’s do with the fact that some knowledge of HTML is necessary to “pimp” a page (some MySpacers use generators though).

I see a big opportunity for someone to write an ebook along the lines of “HTML for MySpacers” or “Pimping your MySpace page” how-to series. Heck, a MySpace Design Academy might even do well :). MySpace has already spawned a huge number of cottage industries – just run a search on

MySpace layouts
MySpace codes
MySpace generator

… you’ll see what I mean.

There’s even services that will “add” a thousand friends to your profile for a fee – a word of warning; experienced MySpacers will spot these fake friends a mile off and it will do more harm than good.

More on my MySpace adventures, be they short-lived or otherwise, coming soon.

Other posts relating to MySpace



 

 
7 comments for Social networking – MySpace (pt.2)
  1. Hi, Michael,

    MySpace.com isn’t for me. Too many kids! Or should I say, MySpace has found a very specific market.
    Good luck to them, but when these kids get a little older, they’ll probably drop it like a hot rock. (On the other hand, Dick Clark is still around, so who knows?)

    Comment by Roy — April 24, 2006 @ 3:28 pm

  2. Heh, yep, you’re probably right – but this will be a generation of kids fully trained in utilizing social networking applications; gotta try and keep up with the young ‘uns :). There does appear to be an increasing number of “oldies” signing up too.

    I spoke to someone today who’s doing ok from their company page on MySpace; but their product is more targeted towards a youth market.

    I did notice quite a few tech oriented groups out there, but haven’t delved into any of them as yet. I’m justing generally poking around at the moment; learning about what works in that sort of environment and what doesn’t. That’s the gold that can be taken into other projects I guess.

    Comment by Michael Bloch — April 25, 2006 @ 7:07 am

  3. Great Blog!
    By the way do you know of any businesses that will put your company on myspace and manage your account for you? I know they exists I have doing a search but haven’t found anything.
    thanks in advance.

    Comment by Xochitl — May 17, 2006 @ 8:07 pm

  4. Hi Xochitl,

    Thanks for your kind feedback :). I’m not aware of any services that handle social networking accounts, but it’s a really good idea – I can definitely see a market for it :).

    Comment by Michael Bloch — May 18, 2006 @ 4:44 am

  5. Interesting snippet sourced from Adage.com (published a couple of days ago):

    “Today more than 22 million adults aged 35 and older use MySpace, and more than 60% of unique visitors are older than 25, according to comScore Networks”

    http://www.adage.com/digital/article?article_id=109811

    When I first published this post, there were 66 million registered users. Not even 3 months later, there’s 85,348,636 – 4 times the population of Australia :).

    Comment by Michael Bloch — June 14, 2006 @ 4:12 am

  6. I would really like to see some stats on users versus usage. I mean, how many of these “registered users” are even people, versus bots. How many of them are people who signed up for an account just to look around and never went back.

    And among those who actually do use the service, how many go on several times a day, versus once or twice a month, or less.

    The huge user figure is impressive, but I’m not sure anybody knows what it actually means.

    -Steve

    P.S. There is a famous Steve Crocker who helped invent the Internet. I’m not him.

    Comment by Steve Crocker — February 9, 2007 @ 6:19 am

  7. Hi Steve, it’s a good point; there’s certainly a lot of fake profiles out there and I think MySpace tends to guard this sort of information pretty tightly; but stats from some of the research agencies certainly put it up there in terms of daily traffic.

    .. but there’s traffic and there’s traffic I guess. From the people I know with MySpace profiles, ranging from teens to mature age people and from all sorts of backgrounds, they do use it quite regularly – in the case of the teens; pretty much daily. It’s become an integral aspect of their social lives.

    Comment by Michael Bloch — February 9, 2007 @ 3:30 pm

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