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MySpace SelfServe Ads

Posted by Michael Bloch in web marketing (Tuesday November 6, 2007 )

Hard/hot on the heels of FaceBook, MySpace has announced it’s own self-serve advertising network – and you’ll only need 10 bucks to start an account.

MySpace SelfServe will start as a private beta before the end of the year (a handful of advertisers have already been testing the platform since July) and will be publicly available by early 2008. It’s a shame that it won’t be rolled out ready for the holiday shopping season. The ads will appear on user profiles and both image and text based options will be available.

Advertisers will be able to target based on geographic, age demographic, and user interest. Ten bucks will get you in the game and while the service will evolve into an auction based setup, initially it will run on a fixed cost per click. Pricing will depend on category, of which there will be around a thousand, plus sub-categories.

There’s a more detailed overview along with a couple of screenshots on TechCrunch. If you missed my post about FaceBook’s offering, FaceBook Flyers Pro, you can read that here. The FaceBook Flyer service is already up and running.


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