Internet marketing resources, ecommerce web site design tutorials and  just for fun - free cell phone ringtones!
  Taming the Beast - quality web marketing and ecommerce development services

Mothers Day marketing

Posted by Michael Bloch in web marketing (Sunday May 7, 2006 )

Ah, Hallmark Holidays, bless them all, especially if you’re a retailer :). I’m not a great fan of the thinly veiled commercial exploitation of such events, which is rather odd given my chosen career, but business is business I guess.

In a recent survey of nearly 500 USA small businesses, 66% of respondents were anticipating strong Mothers Day sales this year. Participating online retailers also stated that based on historical data, 84% of Mother’s day shoppers spend upwards of $25 each on gifts for Mom.

This year, the vast majority of retailers surveyed are planning promotional offers, and 81% will be marketing via email – the most popular off-site strategy by far according to the Constant Contact study.

If you’re a florist, it appears that mixed-flower bouquets will be the hot item, comprising 80% of Mother’s Day purchases in past years.

Sell jewellery? – Necklaces and earrings are the most popular choice and if you own a spa/beauty salon, push coupons for facials, massages and manicure/pedicures on your web sites.

An interesting snippet – Mother’s Day in the USA wasn’t conjured up by corporate America as I originally thought. Mother’s Day was first suggested in 1872 by Julia Ward Howe as a day dedicated to peace. That’s just like a good Mom, always thinking of others.

My own mother was never a huge one for the day – but if anything, she liked something from us that we made ourselves. Ain’t that sweet :). Anyway, if Mother’s Day is an important part of your online business, I wish you healthy sales this year – and give my regards to your Mom!

Read more of the Constant Contact Mother’s Day survey

Learn more about mailing list and email marketing solutions



 

 
Comments for Mothers Day marketing

No comments yet.

Sorry, the comment form is closed at this time.