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Meta tags – use ’em

Posted by Michael Bloch in web marketing (Monday October 16, 2006 )

Meta tags were abused by search engine spammers some years ago, so the search engines responded by ignoring them; but that’s changed again… and has been the case for quite a while.

Meta tags are snippets of code in HTML source code placed between the <head> and </head> tags that provide added information about the contents of a page. While they are invisible to visitors viewing your page, most search engine robots do read their contents.

While keywords and description tags may not have the weight they used to in ranking, Google certainly factors them in – and they are an important part of search engine optimization; specifically the description tag and keyword tag. 

I’ve been a bit lazy in adding them to blog posts of late, but I always use them in my tutorials, articles and reviews on external to this blog. You can view the tags for this post by right-mouse clicking over this page and then selecting “view source” in IE or “view page source” in FireFox; then looking for lines that start with:

<meta name=”description” content=”….


<meta name=”keywords” content=”….

A very important tip about using description tags especially – don’t use exactly the same wording in the tag throughout your entire site as this can actually have negative effects on your rankings. Use a different description tag for each page wherever possible.

Another tip: meta tags are covered by copyright – don’t lift them from other sites; develop your own ;)

Learn more about this subject in my article; The Importance of Meta Tags and pick up some guidelines on their use.

Related articles:

Title tag guidelines

Update November 11, 2006 – We’ve just added a meta
tag generator tool
which is free to use – enjoy!


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