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Marketing according to Seth

Posted by Michael Bloch in web marketing (Thursday January 15, 2009 )

I know that a lot of people who read my blog and articles are new to online business – but if Seth Godin’s blog isn’t one of your regular stops also, you’re really missing out.

Reading Seth’s blog is like walking in from a hot, muggy and noisy street into a cool, quiet air-conditioned office. It has that effect on me anyway :). If you’ve been reading advice mainly from hypey marketers, I’m sure you’ll notice the difference too in his delivery.

The wonderful thing about Seth’s writings is that much of it is common sense stuff – and common sense is something that we’re short on these days. He very much puts the humanity into marketing, if that’s at all possible.

I don’t agree with everything he advises, but Seth sure as heck doesn’t answer to me and the fact that so many big companies, including Google, pay big bucks for his time says a lot about his marketing skill. Google’s has certainly never asked me to deliver a marketing session at the Googleplex I can assure you :).

Usually when I disagree with written advice, I stop reading at the point of resistance; but Seth explains why he has a particular point of view in plain English using scenarios we can all understand. Even his rare (in my opinion) “bad” advice is educational and a pleasure to read. He really makes you stop and think and challenge your own perceptions about business; both online and in the bricks and mortar world.

You don’t have to be a Fortune 500 company nor have a million dollar bank balance to benefit from Seth’s marketing wisdom – he gives away so much on his blog; and not just teasers.

So if you haven’t been out to Seth’s blog as yet; don’t waste your time on Taming The, head out there right now – I’m sure you’ll learn more in an hour’s reading of his work than you would from a year’s worth of mine.

And no, I don’t know Seth personally and he certainly wouldn’t know me even if he fell over me. He’s just one of the very, very few marketers I really admire.

Oh, of course after you’ve been over there, come straight back here ;).


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