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Marketing to FaceBook users

Posted by Michael Bloch in web marketing (Sunday October 28, 2007 )

If you’re looking for a relatively painless and quick way of reaching FaceBook users and don’t mind spending a few bucks, FaceBook flyers may be worth a try.

FaceBook flyers is a service run by FaceBook that allows you to place blogads/adwords-type ads in the left hand column of FaceBook profiles. You can use up to 200 characters of text and include an image. The interface is clean and very easy to use.

The service is provided on a cpm (Flyers basic) or cpc (Flyers pro) basis. 2,500 flyer impressions will set you back 5 bucks and clicks start at 1 cent (auction model).

The interesting aspect of the Flyers Pro service is that you can really focus on your target group. By typing in a keyword in the “who should see your flyer” section, it will display how many users have noted an interest in that topic. For example, there are about 1,381,160 members in the United States who note Harry Potter as an interest.

The Flyers service won’t be of value to all merchants. If you’re looking to hawk graphics software, you’ll find 0 people who have noted an interest in that topic; but it may just be a matter of thinking about related key phrases; e.g “graphic design” brought up 21,000 members.

I haven’t seen many stats around regarding the average cost per click for particular keywords and the campaign I’m trialing hasn’t kicked in yet; so I can’t really comment further on the effectiveness of the service at this point. Also, according to some posts I’ve seen around the place, it seems FaceBook doesn’t want affiliate marketers posting ads relating to programs they are participating in; although I didn’t see this mentioned in their FAQ.


1 comment for Marketing to FaceBook users
  1. Thanks Michael, very useful info as always.
    I have just signed in at facebook, not knowing how to use it at all yet to assist marketing, this is the first info I have seen apart from software for face book users.
    My daughter Yvette has expressed an interest in designing this type of product, but with her current sales growing rapidly, time is at a premium for now, and many projects are a little behind schedule.

    Comment by Ern — October 29, 2007 @ 8:17 pm

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