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Link exchange laughs

Posted by Michael Bloch in web marketing (Thursday August 10, 2006 )

Also, let’s just say that my site was a link farm and I dived on the opportunity to swap links with this Nail Fungus site. As the owner of such a site, you really don’t want my link as it’s so unrelated, it’s not funny.

If you wind up with hundreds of similar linking arrangements from unrelated sites, it could do you more harm in the search engines than good – they are getting better at spotting these link farm type tactics and may penalize your site as a result.

A degree of automation is great for streamlining processes, but beyond that, humans simply do it better. Don’t skimp on such an important aspect of marketing, if you’re going to do it, do it right. Better still, create content on your site that people will naturally link to. A one way link has more power in most cases than an exchanged link.

Have an amusing link exchange request you’ve received that you’d like to share? Post it here, the world needs more laughter :).

Pick up some tips on link exchange etiquette.

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Do you get really odd link exchange requests? Every day I receive up to a dozen of them, mostly automated junk initiated by businesses who don’t do their research or they hire companies to effectively spam site owners.

For the most part, it’s somewhat annoying, but sometimes I receive a link request that really makes me laugh.

Here’s one I received today:
—-
I’m emailing you today to request a link exchange between our website and yours.

I found your website http://www.tamingthebeast.net by searching Google for Nail Fungus. I think our websites have a similar theme to your’s, so I am interested in exchanging links.
—–

… it then went into the usual spiel about boosting page rank and other such details that any web marketing site owner already knows about.

Not only is it an insult to my intelligence, but Nail Fungus? I mean, I know that Taming the Beast.net is no SitePoint or ProBlogger, but come on, I’m rather shocked I was lumped into that category :).

I didn’t even know such a condition existed and I most certainly couldn’t find that phrase on this site – eh, I guess it does now. Exactly how deep were they digging through Google’s listings??

Do you hire contractors to chase links for you? You might want to check into their practices. In many instances, they utilize sloppy automated methods to request links and a shotgun approach rather than focusing on related sites.

These companies really don’t have your best interests at hear and you may find yourself making more enemies than valuable link partners.

Also, let’s just say that my site was a link farm and I dived on the opportunity to swap links with this Nail Fungus site. As the owner of such a site, you really don’t want my link as it’s so unrelated, it’s not funny.

If you wind up with hundreds of similar linking arrangements from unrelated sites, it could do you more harm in the search engines than good – they are getting better at spotting these link farm type tactics and may penalize your site as a result.

A degree of automation is great for streamlining processes, but beyond that, humans simply do it better. Don’t skimp on such an important aspect of marketing, if you’re going to do it, do it right. Better still, create content on your site that people will naturally link to. A one way link has more power in most cases than an exchanged link.

Have an amusing link exchange request you’ve received that you’d like to share? Post it here, the world needs more laughter :).

Pick up some tips on link exchange etiquette.



 

 
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