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Stuffing up keywords

Posted by Michael Bloch in web marketing (Wednesday March 5, 2008 )

Keyword stuffing – I’m still see a lot of this around, so I thought I’d make mention of it as a “don’t” in terms of search engine optimization; in all its forms.

Probably the most common method of keyword stuffing is placing a stack of words related to the topic at the bottom of some web pages. I don’t mean 5 or 6 words, but dozens and sometimes hundreds; often just linking back to the home page. If this does boost your search engine ranking, it will likely be for a short time only before the page, and possibly the entire site, is penalized. Once a penalty has been applied, it can be really hard to shift.

Some take that method a little bit further by making the text the same color as the web page so they appear to be invisible or to use an extremely small font. Neither of these methods fool search engines.

Another method of keyword stuffing is in alt tags for images – using alt text is fine and recommended; but just don’t go over the top with it.

Probably the sneakiest method of keyword stuffing is using hidden divs. This is also known as div spamming. It’s quite clever, but once again, search engines are onto it.

These outdated “black hat” search engine optimization tricks still seem to inspire those relatively new to improving rankings quite regularly. Their sites tend to tank and not achieve what they could have just by applying simple “white hat” approaches – quality content coupled with quality inbound links. If you create the first and spread the word a little, the latter will, for the most part, look after itself.

Pick up some more search engine optimization tips.


1 comment for Stuffing up keywords
  1. I have seen sites like this where it looks just like an explosion of words all over their page. I figured they were trying something like this.

    Comment by Anthony — March 5, 2008 @ 10:32 pm

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