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Infographic Backlinks To Be Dampened?

Posted by Michael Bloch in web marketing (Tuesday July 10, 2012 )

Word on SEO street is Google may discount link juice associated with infographics.

.. and it’s about time too. In my post “$#$#ing Infographics” last year, I whinged and whined about the infographic plague that was upon us at the time – and still is to some degree.

Information stored on images just doesn’t float my boat – but the main problem is that in a lot of cases, infographics don’t contain valuable information.

Maybe the explosion of infographics was foreseen when “lies, damned lies and statistics” was first uttered. Too often the information is poorly researched and referenced, or I get the impression the designer has taken the stance of never letting the truth get in the way of a good icon.

Even Google seems to have had enough of the damned things.

According to an article on SearchEngineLand, Google’s Matt Cutts was quoted as saying:

“… I would not be surprised if at some point in the future we did not start to discount these infographic-type links to a degree.”

It’s going to be a shame for those who have put a lot of effort in generating really good, useful and accurate infographics – but like anything else even remotely connected to search engine optimization, it’s a tool that has just been terribly abused.

So, with that warning from Mr. Cutts, if you go forth and create infographics, keep the user firmly in mind rather than SEO.

I’d really like to see an Infographics Hall Of Shame started up to help discourage their misuse.

For enterprising souls, here you go – – it’s still available, grab the domain name while it lasts :).

(BTW, any cut of advertising revenue will be graciously accepted).


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