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In text ads – your thoughts?

Posted by Michael Bloch in web marketing (Wednesday November 28, 2007 )

In-text ads; those double underlined links that you sometimes come across on pages that pop open an ad are causing a bit of a stir among journalists again.

According to this article on BusinessWeek, a New York ad firm specializing in in-text advertising has close to doubled the number of publishers displaying the format over the last year.

Many journalists are concerned that the format blurs the line between editorial and ad content and can influence the way that content is written.

I don’t think I’ve ever clicked on one of these ads and I’ve never run them; but apparently the CEO of Vibrant Media, Douglas Stevenson, says they achieve a 3% to 10% scroll over and click through rate – that’s pretty darned good if generally representative of the format. I haven’t been able to locate much information on conversion rates.

Have you ever run this format on your site or bought these spots? I’d be really interested to hear about your experience with in-text ads!



 

 
1 comment for In text ads – your thoughts?
  1. I have scrolled over many in-text ads, it’s always been unvoluntarily. I have clicked a few in-text ads because it’s one way to access the option to have them removed from the website.

    if you are an annoucner using in-text ads, I’ll boycott your company, your products and mother company till I die.

    if you are a website running in-text ads you are ruining the web experience of your reader and forced me to turn off javascript by default. I have very little respect for those website who runs the most intrusive kind of ads ruining their own content and their visitors.

    here are a few experiences with in-text ads:
    http://www.untwistedvortex.com/2007/12/06/i-tested-and-removed-kontera-in-text-ads/
    http://www.newmediamusings.com/2006/06/intext_ads_pure.html
    http://www.dailyblogtips.com/stay-away-from-in-text-advertising/
    http://www.webpronews.com/topnews/2007/11/26/in-text-ads-get-evil-eye-from-journalists
    http://www.marketingvox.com/archives/2007/11/26/journalists-cry-foul-over-in-text-ads/
    http://alexking.org/blog/2006/12/05/kontera-in-text-ads

    Comment by anon — December 21, 2007 @ 8:34 am

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