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Image based sites & rankings

Posted by Michael Bloch in web marketing (Saturday March 24, 2007 )

Does your site rely heavily on images? Having trouble gaining a decent search engine ranking or perhaps even properly listed? Here’s one of the reasons why this might be occurring and what you can do about it.

It’s important to understand that search engine robots (aka spiders), which are the beasties used by search companies to index the web, can’t “read” image based text. If you have most of your text embedded in images, you’re depriving the search engine spiders of valuable ranking food.

If you’re not up to redesigning your entire site to get around the issue, there’s a few things you can do that may help; the first being the the use of the “alt” tag.

Here’s an example of image code with the “alt” attribute

<img border="0" src="../images/image.gif" alt="Keyword phrase">

Keep the keyword phrase down to a few relevant words – don’t try to jam paragraphs of text in the alt attribute. If the image links to another page, the phrase should be related to what’s on the target page.

If you’re a FrontPage user, alt text can be easily added by right-clicking on the image while in Edit mode, selecting “image properties” and then entering the text in the “text” box under “alternate representations”.

Another must for any site, and particularly those that have little real text, are unique title tags, description and keyword meta tags for every page. This is critically important; if you use the same tags for each page, it can certainly cause ranking havoc.

Even having done all that, your site may never achieve it’s full potential ranking-wise, so if you can, try to add real text to each page – 200 words at least; perhaps even just at the bottom. These blocks of text should be unique to each page and not just a bunch of keywords; but keyword rich information that’s also useful to human readers.

Related:

Other reasons why your site may not be listed in search engines or ranking very poorly.

Looking for cheap stock photos?

Visit our search engine optimization articles section for other SEO tips



 

 
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