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IE8 and cookie blocking

Posted by Michael Bloch in web marketing (Wednesday August 27, 2008 )

It seems that Internet Explorer 8 will offer easier to use cookie blocking and deletion features – ouch!

The reason for the “ouch!” is if you’re into marketing products as an affiliate; cookies are what track your referrals. Given that most folks don’t buy from a site on the first visit, if they are dumping their cookies en masse, affiliates will be missing out on a whole lot more commissions than they are now. IP tracking isn’t really an alternative as most folks IP’s change each time they log onto the net.

While IE8 may not be so sensitive about 1st party cookies; i.e. those issued where the merchant runs their own affiliate software, 3rd party cookies such as those issued by affiliate networks will likely come under far more scrutiny.

Sales leaks through issues such as cookie blocking or deletion are just part and parcel of the affiliate game; but to make the new features more noticeable and even easier to use may have a huge impact on our revenue.

The new features, according to the MSDN blog:

InPrivate™: more control over deleting browsing history, cookies, and other data

InPrivate™ Blocking informs you about content that is in a position to observe your browsing history, and allows you to block it

It’s hard to get mad at Microsoft for these features as they also will help better protect people out on the web, but for we affiliates, it’s really not good news; particularly if the default settings Internet Explorer 8 is shipped with are set to paranoid.

Read more about the new privacy features of IE8 on the MSDN blog


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