Internet marketing resources, ecommerce web site design tutorials and  just for fun - free cell phone ringtones!
  Taming the Beast - quality web marketing and ecommerce development services

Google’s Recent Algorithm Tweaks – Feb 2012

Posted by Michael Bloch in web marketing (Wednesday February 29, 2012 )

Among the 40 changes made in the past month to Google search quality, one of the more intriguing is a change to how it values links.

Firstly though, if you noticed a few odd shifts in recent times, it may be Panda related. The company says it has refreshed data in the Panda system, making it “more accurate and more sensitive” to recent changes.

Back to the links. Google states it often uses certain “characteristics” (no further explanation) of links to help discern the topic of a linked page. They say they have changed the way they evaluate links and highlighted the fact Google is “turning off a method of link analysis that we used for several years”. Again and understandably, no further explanation.

I’d love to say I know exactly what’s been done, but of course I don’t, so I’m just flagging it in case you’ve sensed a disturbance in the Googleverse either good or bad – it may be something to consider (and don’t forget Panda).

The company says it has also tightened up spam filtering after finding a few holes, applied new signals to help surface fresh content in results even more rapidly and made improvements to ranking for local search results.

For big brands being pipped at the SERPs post by unofficial sites in brand searches, there is some good news. Google has adjusted how it detects official pages to make more accurate identifications. It’s confident enough in the tweak to state “many pages that were previously misidentified as official will no longer be.” I guess that’s not such good news for those who were benefiting from the mis-identification.

Previously only available in the US, Japan and Germany, Google also rolled out shopping rich snippets internationally.

But wait, there’s more – a whole bunch more actually. You can read about all the changes here .. and then get back to pondering the mysterious link evaluation tweak.


Comments for Google’s Recent Algorithm Tweaks – Feb 2012

No comments yet.

Sorry, the comment form is closed at this time.