Ever wondered about those extra links that appear under some search results or how Google decides what snippet to show? Do companies pay for those added site links? This Matt Cutts video explains the anatomy of a Google search result.

Matt Cutts is a software engineer with Google who spends a great deal of time communicating with the webmaster community. In the video Matts covers the basics of what you’ll see in a search result, including explanations and tips about page title, description and sitelinks, plus some of the extra information that may appear accompanying a result.

A word of warning, the audio in this can be rather scratchy at times, so don’t turn your speaker volume up to 11 :).

For some further reading on honing your pages for search engines, check out my optimization guides that include primers on developing meta-tags and title tags, the importance of anchor text and more.