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Google Plus Pages Open To Business

Posted by Michael Bloch in web marketing (Tuesday November 8, 2011 )

The long wait is over – businesses can now set up a Google+ profile.

Announcing the rollout, Google said “Google+ pages help you connect with the customers and fans who love you.”

Love us? I don’t know about you, but I’d be happy with a page being viewed by people that are even mildly interested ;).

Google goes on to say these customers who love you can spend time with your team “face to face”.

OK, so that is going to scare some businesses off right away – it’s not as though they don’t already have a lot to do. All this loving can suck up a lot of resources.

I’ve only just started tinkering with it in the last few hours, but I’m assuming a heavy level of engagement won’t be necessary in order to benefit a business. I’ve found that to be the case with Facebook and Twitter anyway.

Don’t let Google’s warm and fuzzy, customer-hugging hooplah turn you off if that isn’t the way you want social media to work for you. I find this “love” stuff gets a little over the top at times when it’s related to business. Of course, if that is your bag, then all the better for you.

The other important point to bear in mind is the impact a presence on Google+ will have in terms of SEO in the future. Google+ data will also be appearing in Google’s general search results very soon.

Set aside a few minutes; try setting up a page, post a few *interesting* items to it on a regular basis – whether it’s specials or news from your industry. Let your subscriber list know of your Google+ Page and see how things go.

As with Facebook and Twitter, maintaining a presence shouldn’t need to be a time consuming task; I only spend a few minutes each day on that side of things and I have found it to be a very good investment of time.

Setting up a page is a little different to Facebook, but not difficult at all. If you’ve been using Facebook for a while, you’ll find the general processes quite easy to follow.

Hop to it:


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