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Google’s +1 button launched for websites

Posted by Michael Bloch in web marketing (Thursday June 2, 2011 )

Google’s answer to Facebook’s “like” button has been released for web sites, called the +1 button – and it’s probably an important one to add to your site.

As with the Facebook like button, the +1 feature is very simple to add – a couple of lines of code; one just above the closing body tag and the other where you want it to appear. Here’s how it looks:

Other sizes are available and the +1 button code generator can be found here.

So why is it important to add this button? It’s going to be a ranking signal and may encourage Google to more frequently crawl pages it appears on.

According to the +1 button FAQ:

“For +1’s, as with any new ranking signal, we’ll be starting carefully and learning how those signals affect search quality.”

Also:

“Once you add the button, Google may crawl or recrawl the page, and store the page title and other content, in response to a +1 button impression or click.”

The +1 button will display for signed-in users of Google.com for the time being. If a user clicks the button, Google says the search result snippet for that page may be annotated in search results. If none of a user’s connections has +1’d a page, the snippet may just display the total number of +1 votes the page has accumulated.

Some are referring to the button as the new Google PageRank; though how important it will be only time will tell. Still, it wouldn’t hurt to start racking up some +1’s now given it is so easy to implement.



 

 
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