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Google Caffeine preparing for rollout

Posted by Michael Bloch in web marketing (Thursday November 12, 2009 )

The sandbox has been taken down and the announcement has been made. Google Caffeine is headed for prime time.. soonish. Caffeine isn’t a fluffy Google app, but a major change to what is under the hood of Google search.

I wrote about Google Caffeine back in August and then promptly forgot about it. I visited the Caffeine sandbox today after skimming a few headlines around the traps about its looming launch and was greeted with the message:

“Based on the success we’ve seen, we believe Caffeine is ready for a larger audience. Soon we will activate Caffeine more widely, beginning with one data center. This sandbox is no longer necessary and has been retired, but we appreciate the testing and positive input that webmasters and publishers have given. ”

Google Caffeine is the next generation of Google search architecture. According to reports from those who tested it extensively, it’s twice the speed of the current Google search, relies more on keyword strings to produce better results and is faster to add new items into the SERPs..not that the current Google is a slouch these days.

Back a few years ago, I used to be able to get non-news type articles into Google’s SERPs within 3 days and thought that was pretty darned good. Nowadays, depending on the project, it’s often far less than 24 hours; which is great for tweaking purposes.

Innovation is great, but I guess it will be a bit of a white knuckle ride for some site owners while they wait for Google Caffeine to spread to all data centers. However, from what I saw of it during the first days of its beta release; there were no nasty surprises.

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