comScore yesterday released its analysis of the U.S. search marketplace for October. There’s more joy for Google as usual and also for Bing, but Yahoo’s fortunes in the search area continue to fade.
According to comScore, Americans conducted 14.3 billion core searches in October 2009, with Google Sites accounting for 65.4 percent search market share, up from 64.9 percent in September. Bing snaffled 9.9 percent market share, up 0.5 per cent versus September.
Yahoo’s slice dropped from 18.8% to 18.0% during October.
The figures are based on the three major search engines, including partner searches and cross-channel searches.
Yahoo’s continuing loss isn’t great news for merchants relying on the search engine for the bulk of their referrals, however, a bigger challenge looms for them – when Yahoo starts delivering results from Bing next year sometime.
It’s great news however for those enjoying substantial traffic from Bing though as based on the above results; their traffic from Bing will triple when it happens.
The whole Bing optimization issue is still very fluid while the team at Bing continue to tweak and refine their algorithm. However, it certainly wouldn’t hurt to be considering Bing optimization techniques at this point as Bing will have around a 28% market share when the Yahoo side of things happens – and that’s a bunch of potential traffic to your site.
It’s also worthwhile keeping a bit of an eye on the Bing blog – there’s been a lot of new features added recently, including some that will benefit webmasters.