Comments on: The word “friend” in marketing http://www.tamingthebeast.net/blog/web-marketing/friend-marketing-0606.htm Ecommerce, web marketing and development news and research by Michael Bloch of Taming the Beast.net Thu, 28 Aug 2008 19:59:58 +0000 http://wordpress.org/?v=2.3.3 By: Mary http://www.tamingthebeast.net/blog/web-marketing/friend-marketing-0606.htm#comment-43459 Mary Tue, 29 May 2007 21:49:02 +0000 http://www.tamingthebeast.net/blog/web-marketing/friend-marketing-0606.htm#comment-43459 I found this interesting. I was trying to think of a tagline for my company's new blog, and one that came up was: "The active lifestyle blog for friends of XXXXXX XXXXXXXXXX XXXXXXXXX." I thought it through and decided that by saying the word "friend" in the tagline, I might be excluding people who just happen upon the website. After reading your post, I think I made the right decision. I think it is only best to use that word if you have a tight and established relationship with the receiving end of the marketing piece/promo/what-have-you. THanks! I found this interesting. I was trying to think of a tagline for my company’s new blog, and one that came up was: “The active lifestyle blog for friends of XXXXXX XXXXXXXXXX XXXXXXXXX.”

I thought it through and decided that by saying the word “friend” in the tagline, I might be excluding people who just happen upon the website. After reading your post, I think I made the right decision. I think it is only best to use that word if you have a tight and established relationship with the receiving end of the marketing piece/promo/what-have-you.

THanks!

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