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Forum & signature posting services

Posted by Michael Bloch in web marketing (Monday September 18, 2006 )

Some other issues to consider:

– are the posts just recycled from other forums they’ve posted on?

– do the posts contain plagiarized materials?

– would you trust another company who charges so little to represent your company in such a way?

– what if forum members find out what you are doing? What effect might it have on the perception of your company?

I’m not stating that this is something you should definitely *not* do; but give these issues careful consideration. Quality costs money; even if the work is being carried out by contractors in countries where wage rates are very low.

Why am I so suspicious of these services? Because I delete posts generated by some of these services every day because the posts are total and utter crap.

If this is something you’re considering as part of your marketing strategy, check the company out very, very carefully before spending your cash. If you utilize the wrong service, at best you’ll just lose your dollars; at worst, your company’s image may be forever tarnished in a community full of potential customers.

caveat emptor, what-you-pay-for-is-what-you-get .. and all that jazz :)

Related:

Learn more about outsourcing

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Just started a forum and need some posts? Want to get your company name into high profile forums without writing a single word – and only have to spend peanuts to do so?

Sounds pretty enticing?

Like everything else marketing related on the web these days, there’s companies waiting to take your order :).

There’s a growing number of services out there offering to post in your forums at very cheap rates or to post in forums of your choice using signature lines containing your site and company details.

Some of the prices I’ve seen are amazingly cheap; under 50 bucks for a hundred posts on your own forums and the company will use a dozen or so usernames; or a hundred posts on a half dozen forums you choose for under a hundred dollars.

I admire the entrepreneurialism of the companies involved; but how do they do it so cheap?

Answer: outsource the labor overseas where wages are generally very, very low.

Still, even given that; a hundred posts at 50 dollars = 50 cents each – then the company takes their cut as well; so it begs the question – what are these people they employ to do the work actually posting?

Some other issues to consider:

– are the posts just recycled from other forums they’ve posted on?

– do the posts contain plagiarized materials?

– would you trust another company who charges so little to represent your company in such a way?

– what if forum members find out what you are doing? What effect might it have on the perception of your company?

I’m not stating that this is something you should definitely *not* do; but give these issues careful consideration. Quality costs money; even if the work is being carried out by contractors in countries where wage rates are very low.

Why am I so suspicious of these services? Because I delete posts generated by some of these services every day because the posts are total and utter crap.

If this is something you’re considering as part of your marketing strategy, check the company out very, very carefully before spending your cash. If you utilize the wrong service, at best you’ll just lose your dollars; at worst, your company’s image may be forever tarnished in a community full of potential customers.

caveat emptor, what-you-pay-for-is-what-you-get .. and all that jazz :)

Related:

Learn more about outsourcing



 

 
1 comment for Forum & signature posting services
  1. I was just doing a little more research on this and one of these services pays posters 9 – 12 cents per post they make. It certainly makes me wonder about the quality of the posts.

    Comment by Michael Bloch — September 24, 2006 @ 2:16 am

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