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Survey – fans and followers buy

Posted by Michael Bloch in web marketing (Wednesday March 17, 2010 )

A survey of 1,504 online US adults has found social media users are more likely to buy from merchants after they become fans or followers.

The Chadwick Martin Baile and iModerate survey results show 60% of Facebook fans and 79% of Twitter followers are more likely to recommend those brands since becoming a fan or follower. 51% of Facebook fans and 67% of Twitter followers are more likely to buy the brands they follow or are a fan of.

The survey report says Facebook has 400 million active users and more than 20 million people use the fan feature daily. Twitter users rack up over 50 million tweets per day, an average of 600 tweets per second.

400 million active users – that’s not to be disregarded, it’s more than the entire population of the USA by a substantial margin! :).

Setting yourself up for Facebook and Twitter isn’t a difficult task, nor is maintaining a profile a gargantuan effort if you are stretched for time. I spend less than 5 minutes a day on average for each account I look after, if that, and for 2 accounts, that includes posting something daily on each.

I tend to follow a different format, rather than sell, sell – more an educational/news format – works for me, but isn’t necessarily the best way to go – it just really depends on your business and industry sector. Other studies have shown that fans and followers are very receptive to sales messages with up to two-thirds becoming fans or followers specifically to learn about deals and discounts.

Learn more:

Facebook fan pages as marketing tools
Twitter as a marketing tool
Read more of the CMB survey report


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