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Facebook Page Statistics

Posted by Michael Bloch in web marketing (Monday May 7, 2012 )

Concerned with the fact your company’s Facebook page doesn’t have eleventy billion fans? Don’t worry, you’re certainly not alone.

A study of 1.7 million pages by revealed the following statistics:

– 31% of pages had less than 32 fans
– 56% had less than 256 fans
– Musicians/bands had the highest average fan count – 12,406
– 82% of pages have less than 5 wall posts a month

The folks take keeping a page fresh very seriously; recommending that if you aren’t able to spend a couple of minutes each day to make a post, to “take down the page immediately” as an ignored page can do more harm than good.

I think that’s a bit of an overreaction. One of the Facebook pages I have I don’t post to daily and it has around 7,500 “fans”. I rarely interact with those people via Facebook; but the page still sends me some decent levels of traffic given the couple of minutes I spend on it a week.

I’m sure it could send me even more visitors if I put the effort in, but like so many one-man shows; I don’t have the time (for now) to really hook in. I’d rather spend what time I have on posting content on my own sites than building content elsewhere – but still, it’s nice to have Facebook ticking away in the background.

For a small business; Facebook, Twitter and social networks are an important part of online marketing and you should participate to some degree, but they certainly aren’t the whole enchilada.

That said, go with what works for you – if Facebook is sending you a ton of business, then of course it makes sense to perhaps divert some more of your time from less productive promotion you’re carrying out to that.


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