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Checking email spam scores

Posted by Michael Bloch in web marketing (Tuesday December 5, 2006 )

Another handy service is EzineCheck.com. It’s a free service that will analyze your copy and return a score, plus point out various issues it finds. As filtering these days is rather more complex than just based on content, if EzineCheck gives your marketing blurb or newsletter the all clear, it doesn’t mean that it will *definitely* pass through all filters, but it is a useful indicator.

If you use a third party newsletter/list hosting service, check to see if they offer spam check features; most good services should these days. Are you currently looking for a remotely hosted list management service that does? Check my guide and review for a service recommendation and a free trial offer.

Read more about newsletter and email marketing delivery issues.

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Getting email newsletters and marketing blurbs through to subscribers is becoming an increasing challenge. Aside from asking your subscribers to have your email address whitelisted, here’s a couple of other simple tips to help you prescreen your copy before a live mailout to determine if you may need to make changes.

If your web host or ISP uses spam filtering, try sending a copy of your email from a Yahoo or Hotmail account to your domain/ISP email address first. If it doesn’t arrive, chances are it’s been filtered out. If it does arrive, check the email headers for this type of thing:

X-Spam-Checker-Version: SpamAssassin 3.1.6
domain.com
X-Spam-Level:
X-Spam-Status:
No, score=-2.5 required=5.0 tests=BAYES_00,HTML_90_100,
HTML_MESSAGE,SPF_PASS,UNPARSEABLE_RELAY autolearn=unavailable
version=3.1.6

If you’re not sure on how to display email headers, in Outlook simply highlight the email in your inbox, right click, then select “options”.

There’s all sorts of email filtering packages in use by ISP’s and hosts, so the wording may differ; but it should give you some indication as to how high your blurb scored and the score needed to zap it, or the types of filtering rules that sent up flags. In the example above, the email scored 2.5 on the spam scale and 5 is the cutoff point. The lower the score, the better.

Another handy service is EzineCheck.com. It’s a free service that will analyze your copy and return a score, plus point out various issues it finds. As filtering these days is rather more complex than just based on content, if EzineCheck gives your marketing blurb or newsletter the all clear, it doesn’t mean that it will *definitely* pass through all filters, but it is a useful indicator.

If you use a third party newsletter/list hosting service, check to see if they offer spam check features; most good services should these days. Are you currently looking for a remotely hosted list management service that does? Check my guide and review for a service recommendation and a free trial offer.

Read more about newsletter and email marketing delivery issues.



 

 
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