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Email marketing still performing well

Posted by Michael Bloch in web marketing (Thursday May 7, 2009 )

Even in these tough times, email marketing is still holding up remarkably well according to a recent survey.

Internet Retailer’s email marketing survey of 275 retailers, catalogers and manufacturers found that compared with last year, over 56% of retailers said their typical sales conversion rate for an email marketing campaign remains about the same.

More than one quarter of survey respondents said their conversions were up and only 13.7% reported conversions being down.

It’s certainly not all sunshine and puppies though – retailers have noticed that while consumers are still buying, they aren’t buying as much.

Still, in a world of bad news of sales figures; it’s encouraging to see email marketing holding its own and businesses recognizing it’s worth. With ad budgets under strain, it’s a very economical form of marketing and those who have been focused on building their lists over the last few years will certainly reap the rewards for their efforts.

51.6% surveyed plan to increase their use of e-mail marketing during the recession. 43.7% plan to keep e-mail marketing volume about the same and only 4.7% plan to decrease it.

55.2% of retailers believe email marketing is performing better than search during the recession and 40% of retailers are attempting to acquire email addresses to add to their lists at every point of contact – including in store, in the call center and through social networks.

Read more of the Internet Retailer Email Marketing Survey report here.


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