Internet marketing resources, ecommerce web site design tutorials and  just for fun - free cell phone ringtones!
  Taming the Beast - quality web marketing and ecommerce development services

Email marketing improving

Posted by Michael Bloch in web marketing (Saturday March 11, 2006 )

– 65% stated that they would make an offline purchase as the result of relevant email marketing.

– 22% stated they have recently missed out on receiving an email sent to them which may indicate spam filter issues; i.e. false positives.

– 69% of respondents stated that they were confident in identifying phishing emails; a better result than last year.

– Spyware infections have also reduced among email users – dropping from 55% to 47%.

Learn more about spyware

Learn more about email delivery issues

Learn more about email marketing software

Read the full Epsilon survey report

-->

A few weeks ago, Epsilon Interactive published results of their current annual survey on people’s thoughts on email marketing and spam. The survey was based on 584 U.S. respondents aged 18 years + who have Internet access at home.

It appears that spyware infections are down, confidence in detecting phishing scams is up and generally, consumers will respond favorably to targeting marketing from businesses they have a relationship with.

In a nutshell, email marketing is far from dead :) – people are overcoming the threats associated with email and marketers are delivering appropriate messages.

Some of the key findings.

– Yahoo! has AOL as the USA’s leading email provider, increasing from 19% twelve months ago, to 23% currently. AOL has 15% market share. Gmail has also made great strides over the last year; increasing from 1% to 5%.

43% MSN/Hotmail and 19% of Yahoo! users state they have seen authentication confirmations or warnings in email headers; being Sender ID and DomainKey

– The major reason for users to switch ISP’s in the last 12 months is still price, but broadband upgrades/high speed access came in second at 33%.

– 18 percent of email users stated using work email address to receive marketing offers not related to the workplace

– 60% of email users believed that email communications from companies they have a business relationship with are more targeted than they were 12 months ago.

– 47 percent of respondents state the would make an online purchase as a result of a relevant email.

– 65% stated that they would make an offline purchase as the result of relevant email marketing.

– 22% stated they have recently missed out on receiving an email sent to them which may indicate spam filter issues; i.e. false positives.

– 69% of respondents stated that they were confident in identifying phishing emails; a better result than last year.

– Spyware infections have also reduced among email users – dropping from 55% to 47%.

Learn more about spyware

Learn more about email delivery issues

Learn more about email marketing software

Read the full Epsilon survey report



 

 
Comments for Email marketing improving

No comments yet.

Sorry, the comment form is closed at this time.