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Dropping links in comments

Posted by Michael Bloch in web marketing (Wednesday September 15, 2010 )

One of the old and somewhat tired strategies for increasing your site traffic and (sometimes) your search engine rankings is leaving comments on blogs. If you’re going to do it, at least make the comment useful.

I continue to question the value of comments – both as a site owner and as a reader. In some niches, particularly b2b, comment threads read like a link farm. Commenters offer their pearls of wisdom such as “Me too.. I just wrote about this, view it here..” or “Thanks for the interesting post “.

It’s static, it’s crap, it’s bloody annoying. As a reader, if I’m going to spend time reading comments, I want value – not just an overt self promotional blurb, a parrot-like response or someone arguing just for the sake of it.

If you’ve identified a blog that you would like to get a link back from, put some thought into your response. It doesn’t have to be an epic, just something that adds value. You’ll find you will get a lot more direct traffic that way.

Blog owners play a role in addressing this issue too – stop allowing this crud to litter your blogs. Moderate and train these folks that if they want to see their link up in lights, they’ll need to work for it.

Tip: posting your link on a high ranking blog doesn’t necessarily mean you’ll get Google love either. As blog spam has become so prolific, many blog software applications automatically add the “nofollow” attribute to links added in comments, which means no ranking power will be passed on.


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