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Digital Coupon Use Increased In 2012

Posted by Michael Bloch in web marketing (Tuesday February 5, 2013 )

An estimated 92.5 million people in the US redeemed a digital coupon in 2012. That’s more than 1 in 3 of the entire US population.

By next year, the number of US adult digital coupon users will be in excess of 100 million say eMarketer.

If you’re not using coupons as part of your sales and marketing arsenal, hop to it. You’ll find that some of your potential customers will be looking at your site and then going to Google and running a search on coupons.

If you’re using a reasonably recent shopping cart software package, chances are coupon functionality is already included.

I’ve also used coupons effectively in the past to coax people to sign onto a store mailing list – so there’s that added benefit as well. Instead of perhaps never seeing these people again, you get an opportunity for additional marketing via your store’s newsletter or other campaigns.

By making a coupon or two public (create a page) and ongoing, you’ll find coupon sites will pick up on it, perhaps offering a little extra traffic from those sources too.

Coupons really are the low hanging fruit of marketing and with many other strategies difficult, time consuming or expensive to implement, taking a little time to put together a reasonable coupon deal could increase your sales for years to come.

Emarketer also points out mobile coupon usage will become more common. While only 16.3% of the country’s mobile phone users redeemed a mobile coupon in the US last year, by 2014 the company expects one in four mobile phone users will redeem a coupon via their device.

Just a tip on coupons – if you’re offering a really hot deal; place limitations on it – coupon codes have a habit of assuming a life of their own and you may find you awaken one morning to a bunch of orders; but with little profit. Just weigh up what you want to achieve with your coupon as you develop your strategy.


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